Manager, Platform Marketing
@ Warner Music Group

New York, New York, United States
$73,000
On Site
Full Time
Posted 20 hours ago

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XXXXXXXX XXXXXXXXXXX XXXXXXX***** @wmg.com
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Job Details

About Warner Music Group

At Warner Music Group, we unite music makers and tech innovators to turn dreams into stardom. Our core values of Curiosity, Collaboration, and Commitment drive our creative and operational excellence.

Role Overview - Manager, Platform Marketing

This role supports the end-to-end management, implementation, optimization, and reporting of YouTube advertising initiatives, focusing on owned and unsold inventory.

  • Launch and manage YouTube campaigns using Google Ads.
  • Monitor performance and optimize campaign delivery.
  • Develop and refine operational processes for scale.
  • Generate performance reports with key metrics and actionable insights.

Responsibilities

The Manager, Platform Marketing (YouTube) will:

  • Support campaign execution and optimization across YouTube platforms.
  • Identify automation opportunities to streamline routine tasks.
  • Manage ad inventory ensuring optimal placements and rotations.
  • Analyze campaign data and generate comprehensive performance reports.
  • Work collaboratively within global teams to meet marketing objectives.

Qualifications

  • 4+ years of experience in Ad Operations or Paid Media roles.
  • Deep expertise with YouTube advertising and Google Ads.
  • Strong knowledge of web analytics, including GA4.
  • Proven experience with tag management systems and tracking tags.
  • Excellent analytical skills and attention to detail.

Key Skills/Competency

  • YouTube Ads
  • Google Ads
  • Campaign Optimization
  • Data Analysis
  • Automation
  • Operational Efficiency
  • Process Improvement
  • Google Analytics 4
  • Tag Management
  • Digital Marketing
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How to Get Hired at Warner Music Group

🎯 Tips for Getting Hired

  • Customize your resume: Emphasize YouTube and Google Ads experience.
  • Research Warner Music Group: Review their culture and latest projects.
  • Highlight process skills: Showcase campaign optimization and automation.
  • Prepare data samples: Bring examples of data-driven insights.

📝 Interview Preparation Advice

Technical Preparation

Review YouTube campaign case studies.
Practice Google Ads interface navigation.
Study GA4 integration techniques.
Focus on tag management testing.

Behavioral Questions

Describe teamwork under pressure.
Explain process improvement examples.
Showcase adaptability in campaign challenges.
Detail conflict resolution experiences.

Frequently Asked Questions