Senior Analyst, Marketing Performance & Optimiz...
@ Warner Bros. Games

Burbank, CA
$120,000
On Site
Full Time
Posted 21 days ago

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Job Details

About Warner Bros. Games

Welcome to Warner Bros. Discovery — where magic meets reality. WB Games is a leader in the games industry with studios and offices across the globe, delivering iconic content and beloved brands to millions.

About the Role

As a Senior Analyst, Marketing Performance & Optimization, you will help WB Games understand and improve how marketing drives player acquisition, engagement, and retention, particularly for mobile and live-service titles. Reporting to the Director of Marketing Performance & Optimization, you will collaborate with publishing, studio, and media teams to deliver actionable insights.

Key Responsibilities

  • Analyze marketing performance data across mobile, console, and PC titles.
  • Build and maintain dashboards tracking key metrics like CPI, ROAS, LTV, retention, and engagement.
  • Develop cross-channel measurement frameworks for mobile dynamics.
  • Translate data into clear insights for campaign optimization and media strategy.
  • Collaborate with tech, media teams, and external partners to integrate diverse data sources.
  • Support test-and-learn programs focusing on audience segmentation and creative strategy.
  • Partner with Brand Marketing and Franchise Planning for GTM and post-launch performance.

Required Skills & Experience

  • 3–5 years in marketing analytics, performance measurement or business intelligence.
  • Strong grasp of mobile marketing, ad networks, attribution models, and UA optimization.
  • Proficiency in analyzing metrics such as ROAS, LTV, CPI, CTR, and retention curves.
  • Experience with data platforms and tools like MMPs, CDPs, store analytics, and in-game telemetry.
  • Ability to synthesize complex data into actionable insights.
  • Excellent communication skills and a passion for gaming.

Bonus Qualifications

  • Experience with SQL, Python, or other analytical tools.
  • Familiarity with media buying platforms and creative performance evaluation.
  • Background in mobile-first publishing environments and experimental design.

Culture & Benefits

At Warner Bros. Discovery, you are celebrated, supported, and empowered to thrive. Learn more about our core values at our guiding principles. We champion inclusion and diversity with a comprehensive benefits package including health, wellness, and financial programs.

Key skills/competency

  • marketing analytics
  • data analysis
  • mobile marketing
  • dashboard creation
  • performance measurement
  • predictive modeling
  • campaign optimization
  • UA strategies
  • SQL
  • Python
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How to Get Hired at Warner Bros. Games

🎯 Tips for Getting Hired

  • Research WB Games: Understand their products and gaming culture.
  • Tailor Your Resume: Highlight analytics and gaming experience.
  • Showcase Data Skills: Emphasize dashboard and SQL expertise.
  • Prepare for Interviews: Practice explaining campaign optimization.

📝 Interview Preparation Advice

Technical Preparation

Review SQL and Python scripts.
Practice building marketing dashboards.
Brush up on mobile attribution models.
Study data integration techniques.

Behavioral Questions

Describe a project with tight deadlines.
Explain working with cross-functional teams.
Detail your problem-solving approach.
Share a challenging data analysis story.

Frequently Asked Questions