Job Overview
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Job Description
About Wand
Wand makes gaming magical by building tools for game customization and guidance, helping players have more fun in their favorite games. Our platform works across thousands of PC games, ensuring accessibility for everyone, regardless of time constraints, skill level, or accessibility needs. We are building the future of game assistance and invite you to join us.
About The Role
We are seeking a Social Media Manager who is deeply embedded in gaming culture – someone who can quickly identify trending gaming moments and create content rapidly. This role emphasizes speed and relevance over rigid content calendars. You will own Wand's branded social presence across Instagram, TikTok, X, and YouTube, acting as the creative force introducing millions of gamers to Wand through engaging, scroll-stopping content rather than mere feature announcements. This is a growth role with significant trajectory; as our social presence expands, so will your scope. Ideal candidates follow gaming discourse, have clear opinions on effective gaming content, and can quickly capitalize on cultural moments.
What You'll Do
Content Creation & Strategy
- Own Wand's social presence across Instagram, TikTok, X, and YouTube, defining the tone, voice, and creative direction.
- Create original content including short-form video, memes, graphics, and reactive posts, adapting to current trends.
- Develop content series that creatively showcase Wand's features (interactive maps, game assists, video clipping, contextual guidance) with an entertainment-first approach.
- Stay ahead of gaming trends and cultural moments, acting on them swiftly.
- Manage video production partners, including briefing and quality control for longer-form content.
Growth & Community
- Grow Wand's social following, prioritizing engaged community over vanity metrics.
- Build authentic community through active engagement, responding to and participating in gaming conversations.
- Identify user-generated content (UGC) opportunities and valuable creator content for amplification.
- Extend Wand's presence into broader gaming communities and cultural conversations beyond owned channels.
Cross-Functional Collaboration
- Partner with Influencer Marketing to amplify creator partnerships across social platforms.
- Work with Performance Marketing to develop social-first concepts for paid campaigns.
- Collaborate with Product to transform feature releases into community conversation starters.
- Coordinate with Design to ensure consistent visual assets and brand voice.
Analytics & Optimization
- Track performance across platforms, focusing on engagement, reach, saves, and shares.
- Utilize data to rapidly iterate on successful strategies and discontinue ineffective ones.
- Provide regular, concise reports on channel growth and content effectiveness.
What You Need
- Sufficient experience to independently manage a social presence, with a proven track record of building or growing accounts.
- A portfolio demonstrating your ability to create diverse content (video, graphics, memes, written posts).
- Native fluency in gaming internet culture, including playing games, following discourse, and having strong opinions.
- Proven ability to grow accounts and build engaged communities from inception.
- Platform fluency across Instagram, TikTok, X, and YouTube, understanding content nuances for each.
- A data-driven mindset, capable of interpreting performance data to adjust strategy.
- Experience managing freelancers or agencies for content production.
Nice-to-Haves
- Background in community management on Discord or Reddit.
- Experience in a startup or growth-stage environment, comfortable with building from scratch.
- Understanding of paid social amplification and boosting strategies.
- Familiarity with gaming content creation tools and capture workflows.
What We Offer
- Real ownership of Wand's social voice from day one.
- A clear path to broader growth responsibilities as the team expands.
- Opportunity to work with a team passionate about enhancing gaming experiences.
- Competitive compensation package.
- Remote work flexibility.
How to Apply
Please submit your resume along with a portfolio or examples of social content you've created (links to accounts you've managed or specific posts/campaigns you're proud of). Join us in creating the ultimate PC gaming companion! Wand is an equal opportunity employer committed to building a diverse and inclusive team. We welcome applications from all qualified candidates regardless of background.
Key skills/competency
- Social Media Management
- Content Creation
- Gaming Culture
- Community Engagement
- Digital Marketing
- Video Production
- Analytics
- Trend Spotting
- Cross-functional Collaboration
- Brand Voice
How to Get Hired at Wand
- Research Wand's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor to understand their gaming-focused environment.
- Showcase gaming fluency: Tailor your resume and portfolio to highlight deep understanding of gaming internet culture and relevant social media trends.
- Craft a compelling portfolio: Submit a portfolio demonstrating success in creating diverse social content (video, memes, graphics) and growing engaged communities.
- Demonstrate data-driven strategy: Prepare to discuss how you've used social media analytics to inform content decisions and optimize growth in past roles.
- Connect with the team: Network on LinkedIn with current Wand employees, especially those in marketing or content roles, to gain insights and express genuine interest.
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