Senior Analyst, Editorial

Position Summary

As a Senior Analyst, Editorial at Walmart, you will be instrumental in shaping captivating content experiences across various platforms. This role focuses on leveraging comprehensive storytelling and visual narratives to engage customers, optimize online presence, and drive business objectives.

What you'll do

360 Content Storytelling and Visual Narrative

You will possess in-depth knowledge of content creation tools, organizational style guidelines, and customer behavior insights. Your responsibilities include:

• Reviewing content strategy to ensure compliance with legal and ethical standards.
• Ensuring content and visual assets align with content strategies and best practices.
• Creating templates for diverse tools and media platforms, adhering to branding guidelines.
• Providing constructive, quantitative feedback to creative partners on asset outputs.
• Coaching team members on using graphic assets for storytelling and audience engagement.
• Using varied stories to consistently persuade customers across platforms.
• Advising team members on successful storytelling tactics and developing multifaceted persuasive approaches.

Influential Communication

You will be proficient in verbal and nonverbal communication, business communication styles, situational awareness, and interpersonal skills for relationship building. Key responsibilities include:

• Organizing thoughts and communicating credibly and concisely.
• Presenting to and influencing team members and business partners by conveying clear messages.
• Utilizing data and fact-based information to articulate results and provide recommendations.
• Actively listening, seeking/providing feedback, and suggesting process improvements.
• Proactively building professional networks.

Market and Customer Analysis

You will apply your knowledge of data gathering, reporting tools, market data sources, and customer behavior analysis. Your tasks will involve:

• Using customer analytics for basic forecasting.
• Interpreting customer analytics results and presenting findings to management.
• Creating business analysis reports from customer analytics data extracts.
• Researching characteristics and segments of assigned markets.
• Providing data on ongoing and planned market activities and their implications to leadership.
• Analyzing the validity and reliability of market research results.
• Delivering data and insights to senior management based on market research.
• Capturing website visitor data and page views to improve website efficacy.
• Tracking visitor behavior, including drivers and conversions to online purchases.
• Using web analytics to gauge market trends.

Trend Forecasting Analysis

Leveraging trend forecasting techniques, data gathering tools, and market trend analysis processes, you will:

• Contribute to collecting and validating data sets on competitors, product categories, and emerging trends.
• Assist in executing forecasting models to identify valid, unique, useful patterns for business units.
• Utilize forecasting model outputs to offer actionable trend suggestions and storytelling.
• Influence product assortments to increase awareness of new goods, hot items, target brands, and popular search terms.

Editorial Best Practices Development

You will be knowledgeable in industry editorial and content trends, research methodologies, and relevant storytelling narratives. Your contributions include:

• Supporting the documentation and implementation of editorial governance processes and practices.
• Contributing to the creation and implementation of editorial ideation and content management best practices.
• Supporting the collection of feedback and data on audience reactions to editorial approaches.

Site and Marketing Outputs

Possessing knowledge of content development guidelines across platforms and asset creation processes, you will:

• Adhere to content development processes and review guidelines for consistency and quality.
• Utilize basic tools and methodologies in content management.
• Support the development of 360 content for specific areas.
• Execute basic components of story ideation, wireframing, photoshoot planning, and asset review.
• Provide support in curating and managing the photography process.
• Identify and communicate photoshoot issues to relevant personnel.
• Support photoshoot requirements (e.g., scheduling, sample procurement).
• Follow guidelines for ideating, optimizing, and creating social media content.
• Use social media in coordination with Marketing to increase engagement.
• Research key factors for creating interactive media activations.

Campaigns and Launches

Your understanding of campaign processes, project management tools, and promotional guidelines will enable you to:

• Support the development of launch plans considering business requirements.
• Monitor promotion performance and report findings.
• Support the coordination of campaign resources.
• Execute activities within a specific scope of service.

Partnerships

You will foster a climate of trust and respect, responding effectively to stakeholder requests and collaborating to solve shared problems. This includes:

• Coordinating, completing, and overseeing job-related activities by maintaining stakeholder relationships.
• Supporting plans to meet customer and business needs, identifying goals, and promoting continuous learning.
• Providing supervision and development opportunities for associates, fostering a belonging mindset.
• Ensuring compliance with company policies, supporting the Open Door Policy, and upholding ethics and integrity.

Walmart Values and Culture

This role embodies Walmart's core values:

• Respect the Individual: Demonstrates and encourages respect, drives positive associate and customer experience, embraces differences, and supports a culture of belonging. Builds strong, trusting relationships and communicates with impact.
• Act with Integrity: Maintains the highest standards of integrity, ethics, and compliance, models Walmart values, and fosters a culture of non-retaliation. Acts with accountability, humility, and transparency.
• Serve our Customers and Members: Delivers results by putting the customer first, applying an omni-merchant mindset, and driving value with an Every Day Low-Cost approach. Adopts a broad perspective considering data and customer insights.
• Strive for Excellence: Consistently raises the bar, seeks improvement, demonstrates curiosity and a growth mindset, and supports innovation and intelligent risk-taking. Exhibits resilience and embraces new digital tools.

Minimum Qualifications

• Bachelor's degree in merchandising, visual design, business management, or related area and 1 year’s experience in eCommerce merchandising, UI/UX, interactive and visual design, business management, or related area OR 3 years’ experience in eCommerce merchandising, UI/UX, interactive and visual design, business management, merchandising, or related area.

Preferred Qualifications

• Master's degree in Merchandising, Visual Design, Business Management, or related area.
• Experience in eCommerce merchandising, UI/UX, Interactive and Visual Design, Business Management, or related area.

Key skills/competency

• Content Strategy
• Visual Storytelling
• Market Analysis
• Trend Forecasting
• Editorial Best Practices
• Influential Communication
• eCommerce Merchandising
• UI/UX Design
• Campaign Management
• Stakeholder Collaboration