Marketing Manager @ VP Racing Fuels Inc
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Job Details
Fueling Success in this Role
VP Racing is seeking a Marketing Manager to lead brand and marketing strategy across our global performance and consumer goods portfolio. This role will define, elevate, and expand the VP Racing brand by driving growth through innovative campaigns, strategic partnerships, and disciplined brand management.
Key Responsibilities
- Develop and execute global brand and marketing strategy.
- Lead a high-performing marketing team and foster collaboration.
- Drive consumer insights, trend analysis, and competitive intelligence.
- Oversee brand architecture, messaging, and positioning consistently.
- Manage external agency relationships and major advertising initiatives.
- Collaborate across departments to align marketing with growth goals.
- Oversee sponsorships, motorsports partnerships, and event activations.
- Develop and monitor KPIs for brand performance and ROI.
- Manage the marketing budget and optimize resource use.
Why Join Our Team?
At VP Racing, you will be part of a global leader in race fuels, performance chemicals, and branded retail products. Based in San Antonio, Texas, our fast-paced and innovative environment offers significant career growth and a collaborative culture. We value creativity, inclusion, and a down-to-earth work ethic.
High-Octane Rewards
The role offers a competitive salary, comprehensive benefits including health, dental, vision, supplemental insurances, a robust 401(k) plan with company match, and paid time off. Enjoy a dynamic, casual work environment with a focus on innovation and inclusion.
Minimum Qualifications
- Bachelor’s degree in Marketing, Business Administration, or related field.
- 8-10 years of progressive marketing experience in consumer goods, automotive, or performance brands.
- Proven success in developing and executing multi-channel marketing strategies.
- Strong leadership, communication, and presentation skills.
- Experience managing agencies, budgets, and large-scale marketing projects.
About VP Racing
Since 1975, VP Racing has been a world leader in racing and performance fluids, supplying champions across motorsports. The company also offers a full range of consumer products and opportunities for independent operators to brand as VP Racing.
Key skills/competency
- Marketing Strategy
- Brand Management
- Global Campaigns
- Team Leadership
- Consumer Insights
- Competitive Analysis
- Advertising
- Budget Management
- Partnerships
- Event Activation
How to Get Hired at VP Racing Fuels Inc
🎯 Tips for Getting Hired
- Customize your resume: Tailor experience to VP Racing requirements.
- Research VP Racing: Understand their brand, culture, and innovations.
- Highlight multi-channel skills: Emphasize campaigns and marketing strategies.
- Prepare portfolio: Showcase successful marketing projects.
- Network effectively: Connect with current employees on LinkedIn.