Marketing Specialist, Growth

Role Overview

Brookhaven is one of the most-played experiences in Roblox, with over 70 billion visits and 160 million monthly players. It’s a living, social world where players tell stories, create chaos, and shape the game together. We’re now building its next evolution: transforming Brookhaven from a hit Roblox game into a global entertainment franchise — with characters, stories, content formats, creator ecosystems, and real-world cultural moments that live far beyond the platform.

This is a hands-on, operator role for a Marketing Specialist, Growth who loves Roblox, enjoys testing and iterating on creative, and wants to see their work move metrics in real time. You will drive Brookhaven’s growth inside Roblox and alongside social and creators as force multipliers, working closely with the Gaming, Creative, Community and Franchise teams! 💜

What You’ll Do

Roblox User Acquisition (Primary Focus)

• Own Roblox discovery and UA performance
• Plan, launch, and analyze thumbnail and page asset experiments
• Define hypotheses, success metrics, and testing windows
• Scale winning creatives; sunset underperformers quickly

Creative Optimization & Testing

• Art-direct thumbnails and page visuals via clear briefs
• Collaborate with designers/contractors to ship variants quickly
• Maintain a consistent experimentation cadence

Update & Event Hype Mechanics

• Partner with Product to translate roadmap beats into:Timers/Countdowns and other event-hype tactics
• Page updates
• Discovery-facing creative
• Coordinate with social/creator teams to amplify update demand
• Ensure updates feel like events, not silent releases

Insights, Reporting & Enablement

• Build and maintain clear dashboards and weekly learning
• Document patterns, playbooks, and best practices
• Act as the Roblox UA advisor to franchise and product teams

Who You Are

• 3–5+ years experience in performance marketing, growth, or platform optimization
• Proven experience improving CTR, conversion, or discovery performance
• Strong analytical skills with comfort in dashboards and experimentation
• Experience collaborating cross-functionally (Product, Creative, Social)
• Excellent written and verbal communication skills

Nice to Have

• Experience with Roblox or UGC gaming platforms
• Experience in gaming, digital entertainment, or creator-led ecosystems
• Familiarity with social algorithms (TikTok, YouTube Shorts) as demand drivers
• Light creative or content testing experience

Bonus Points

• Direct experience working on Roblox experiences
• Familiarity with creator ecosystems and update-driven growth
• Experience in live-service games with frequent releases

Location

Remote: Must be able to work PST hours

Hiring Regions: Canada, UK, LATAM

Travel: 2 to 3x / year (onboarding, RDC + possible team meet-ups)

Voldex is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status

Benefits

Permanent Voldex employees enjoy the following benefits:

• 💰 Competitive compensation - above-market salary + profit sharing + stock options
• ⛳️ Retirement benefits - company contribution to your retirement plan (401k, RRSP, Pension), in Canada, UK and USA!
• 🩺 Medical, dental, and vision benefits - depending on the country, there may be additional benefits (Life, ADD, etc…) such as Canada, UK and USA.
• 🏖 Flexible PTO - vacations + Federal / Bank Holidays
• 🌎 Remote First - we have always been remote and will remain that way including work from home/anywhere
• 🎮 In-person get-togethers, virtual company-wide game events, Robux allowances, and so much more!
• 🎓Professional Development - Reimburse the costs of courses, materials, and anything to help further their training and growth
• 🎉 Work with awesome people and impact millions of daily players

Want to learn more about Voldex? Read about us here:

• Voldex Acquires Brookhaven, most visited game on Roblox
• Driving Empire & Nascar: Brand Partnership
• Voldex & NFL: Brand Partnership
• Our partners at Andreessen Horowitz share why they've invested in Voldex

Key skills/competency

• Performance Marketing
• User Acquisition
• A/B Testing
• Creative Optimization
• Data Analysis
• Roblox Platform
• Growth Strategy
• Cross-functional Collaboration
• Community Engagement
• Social Media Marketing