Freelance Data Analyst

About VML

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human-first, award-winning work for blue-chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X.

Who We Are Looking For

VML is seeking a smart, inquisitive, and self-driven Freelance Data Analyst to join our expanding marketing science team within VML Data Products. As a member of the Analytics and Marketing Science group, you will be instrumental in developing comprehensive data solutions for clients. This includes creating tagging strategies for web performance, conducting in-depth analyses using diverse data sources, and building intricate dashboards with data visualization technologies such as Power BI.

In this role, you will be responsible for constructing data visualization solutions that effectively communicate insights. You will have the autonomy to influence methodological decisions and the responsibility to transform data solutions into scalable, production-level implementations for widespread business use.

We are looking for someone who is passionate about data and analytics, driven by a commitment to continuous learning and development, and eager to contribute to the broader data community.

What You’ll Do

• Build and maintain data solutions combining different data sources, using data visualizations tools such as Google Data Studio, Tableau, Power BI or Excel.
• Understand and follow measurement strategies, aligned to the client main KPIs.
• Keep focus in data results, to raise the flag when necessary to wrong data sources for vendors, or changes in trends of results for the client.
• Collaborate: share the best practices to the internal and regional team.
• Translate client data requirements into mockups.

Who you are:

• Curious: With an inquisitive mindset you embrace the unknown and see as an opportunity to explore and innovate.
• Ambitious: Willing to take calculated risks, stretch yourself and your team to do new things vs. plugging into existing solutions.
• Passionate: You take great pride in your work. You approach our own and our clients’ business challenges with enthusiasm and a commitment to getting it right. You love working in health. You see data science as a way of expressing creativity.
• Humble: Wear any hat that needs to be worn, and you know you do not know everything. You want to learn from others.
• Able to work Independent: you feel comfortable working with minimal supervision to perform the tasks required from you.

What You’ll Need

• Proficiency in Microsoft Excel and Power Point.
• Knowledge of ETL Processes: Understanding of extract, transform, load (ETL) processes to handle data from various sources.
• Knowledge of marketing metrics for email and media.
• Knowledge of website analytics & personalization/testing tools (e.g. Google Analytics, Adobe Analytics) is desirable.
• Research tools i.e Google Trends.
• Data visualization tools & BI reporting (e.g. Power BI, Tableau).
• Advanced English level.

Key skills/competency

• Data Analysis
• Data Visualization
• ETL Processes
• Marketing Metrics
• Web Analytics
• Google Analytics
• Power BI
• Tableau
• Google Data Studio
• KPI Measurement