PPC Specialist
Vital Design · United States
- Hybrid
- Full-time
- $65,000 / year
- United States
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Job highlights
- Manage PPC campaigns across multiple channels.
- Analyze data for campaign optimization.
- Report on performance to clients.
- Collaborate with a marketing team.
- Flexible work hours and schedule.
About the role
PPC Specialist
Vital Design is seeking a dedicated Pay-Per-Click (PPC) Specialist to join our dynamic digital marketing team. We are looking for an organized individual who understands business drivers and possesses excellent communication skills to foster strong client relationships. If you are passionate about executing agency PPC management services, we encourage you to apply.
We offer both PPC Specialist and Senior PPC Specialist positions, with compensation tailored to experience level.
Responsibilities:
- Develop highly targeted PPC campaigns from inception across various digital channels.
- Effectively manage client expectations, strategies, budgets, and conversion goals.
- Maintain and update extensive keyword lists.
- Gain a deep understanding of client conversion objectives.
- Monitor campaign performance against goals, industry standards, and benchmarks.
- Conduct daily management of multiple PPC accounts, including bid adjustments, targeting updates, and ad optimization.
- Perform website research, analyze data, document changes, and make informed optimization decisions.
- Analyze click-through rates, conversions, spend, and creative performance to identify growth opportunities.
- Prepare comprehensive monthly client reports.
- Participate in weekly and monthly client calls to present campaign performance updates.
- Collaborate effectively with team members to achieve client objectives.
Skills & Requirements:
- Minimum of 2 years of experience in creating and managing Google Ads campaigns (Search and Remarketing).
- Experience with Bing Ads and Google Shopping campaigns is a strong advantage.
- Proficiency in compiling and analyzing search data and metrics to guide campaign strategy.
- Advanced Microsoft Excel skills.
- Familiarity with SEO and Conversion Rate Optimization (CRO) best practices.
Bonus Points, But Not Required:
- Google Ads Certification.
- Bing Ads Certification.
- Google Analytics Certification.
- Experience managing paid campaigns on Facebook and Twitter.
- Experience using WordPress.
- Experience with Google Shopping Campaigns.
Benefits:
- Competitive salary.
- Health benefits.
- Simple IRA.
- Flexible Work from Home Schedule: Fluid workday hours (8 hours of work required daily).
- Freedom to choose a hybrid WFH and/or in-office schedule.
- Great Perks
Please ensure your application includes a cover letter detailing your interest in Vital Design and your salary requirements.
Key skills/competency:
- PPC Management
- Google Ads
- Campaign Optimization
- Bid Adjustments
- Keyword Research
- Conversion Tracking
- Performance Analysis
- Client Reporting
- Digital Marketing Strategy
- SEM
Skills & topics
- PPC Specialist
- Pay-Per-Click
- Google Ads
- Bing Ads
- Campaign Management
- Digital Marketing
- SEM
- Advertising
- Client Management
- Performance Marketing
How to get hired
- Customize your resume: Highlight your 2+ years of Google Ads experience and advanced Excel skills.
- Craft a compelling cover letter: Clearly state why you want to work at Vital Design and include salary requirements.
- Showcase certifications: If you have Google Ads, Bing Ads, or Google Analytics certifications, prominently feature them.
- Demonstrate client management skills: Emphasize your ability to manage expectations, strategies, and budgets for multiple clients.
- Prepare for technical questions: Be ready to discuss campaign analysis, bid adjustments, and optimization strategies.
Technical preparation
Master Google Ads campaign setup and management.,Practice advanced Excel for data analysis.,Study SEO and CRO best practices.,Understand conversion tracking implementation.
Behavioral questions
How do you manage client expectations?,Describe a successful PPC campaign you managed.,How do you handle performance dips?,How do you collaborate with team members?
Frequently asked questions
- What is the salary range for a PPC Specialist at Vital Design?
- Compensation for the PPC Specialist and Senior PPC Specialist roles at Vital Design varies based on experience. While a specific range isn't provided, candidates are asked to include their salary requirements in their cover letter.
- Does Vital Design offer remote work options for the PPC Specialist position?
- Yes, Vital Design offers a flexible work-from-home schedule. You can choose a hybrid WFH and in-office arrangement, with fluid workday hours as long as you complete 8 hours of work daily.
- What are the key technical requirements for the PPC Specialist role?
- The essential technical requirements include at least 2 years of experience managing Google Ads (Search and Remarketing), advanced Excel skills, and the ability to analyze search data and metrics. Bing Ads and Google Shopping experience are a plus.
- Are there opportunities for career growth within Vital Design's PPC team?
- Vital Design offers both PPC Specialist and Senior PPC Specialist positions, indicating a clear path for career progression based on experience and performance within the company.
- What kind of clients will a PPC Specialist work with at Vital Design?
- A PPC Specialist at Vital Design will manage multiple clients' PPC campaigns, requiring them to understand diverse business drivers, conversion goals, and client expectations across various industries.
- What additional certifications are beneficial for a PPC Specialist at Vital Design?
- While not mandatory, Google Ads, Bing Ads, and Google Analytics certifications are considered bonus points. Experience with paid Facebook, Twitter campaigns, WordPress, and Google Shopping also adds value.
- What is expected in terms of client communication for this PPC Specialist role?
- Strong communication skills are vital. The PPC Specialist will attend weekly and monthly client calls to provide updates on campaign performance and manage client expectations and strategies effectively.