Lead - Consumer Marketing
Visa · Mumbai Metropolitan Region
- On site
- Full-time
- $150,000 / year
- Mumbai Metropolitan Region
Job highlights
- Lead integrated consumer marketing strategies for Visa.
- Drive B2C and B2B2C campaigns with partners.
- Translate insights into scalable marketing executions.
- Influence stakeholders in a global network.
- Track and communicate marketing impact and ROI.
About the role
About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid. At Visa, you’ll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.
Job Description
Lead bold, data-led consumer marketing that scales Visa’s brand, preference, and usage across priority consumer segments. This role sits at the intersection of brand, issuers, ecosystem partners, and media, driving high-impact B2C and B2B2C programs at network scale.
What You’ll Do
- Own and deliver integrated consumer marketing strategies that build brand love and drive card usage.
- Lead B2C & B2B2C campaigns in close partnership with issuers, platforms, and ecosystem partners.
- Translate consumer insights into scalable executions across brand, digital, CRM, sponsorships, and moments that matter.
- Operate comfortably in a highly matrixed global network, influencing without authority.
- Track, optimize, and clearly communicate business impact, ROI, and brand health.
Why Visa
Build work that reaches millions, moves commerce, and shapes how the world pays—with the scale, ambition, and brand power that only Visa offers.
This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.
Qualifications
- 10–11 years of consumer marketing experience, with prior network marketing exposure (payments, telecom, platforms, or scaled ecosystems).
- Strong understanding of issuer-led, partner-driven go‑to‑market models.
- Proven ability to build brands while driving measurable growth.
- Sharp strategic thinking with hands-on execution bias.
- Confident stakeholder leadership across senior internal and external partners.
Visa is an EEO Employer
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
Key skills/competency
- Consumer Marketing
- Brand Strategy
- Data-Led Marketing
- B2C Campaigns
- B2B2C Campaigns
- Partnership Marketing
- Marketing ROI
- Brand Health
- Stakeholder Leadership
- Go-to-Market Strategy
Skills & topics
- Consumer Marketing
- Marketing Lead
- Brand Marketing
- Digital Marketing
- CRM
- Sponsorships
- Partnership Marketing
- Data-Led Marketing
- B2C Marketing
- B2B2C Marketing
- Marketing Strategy
- Payments Industry
- Global Marketing
How to get hired
- Tailor your resume: Highlight your 10+ years of consumer marketing experience, network marketing exposure, and proven brand-building success.
- Showcase strategic thinking: Emphasize your ability to translate consumer insights into scalable execution and your hands-on approach.
- Demonstrate leadership: Provide examples of confident stakeholder leadership with senior internal and external partners.
- Understand go-to-market models: Clearly articulate your experience with issuer-led, partner-driven go-to-market strategies.
- Prepare for hybrid work: Be ready to discuss your understanding of hybrid work environments and collaboration.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the typical career path for a Lead Consumer Marketing at Visa?
- While specific paths vary, a Lead Consumer Marketing role at Visa often involves growing into broader marketing leadership positions, managing larger teams, or specializing in specific consumer segments or marketing channels. Your journey will be supported by Visa's commitment to professional development and opportunities to work on high-impact global initiatives.
- How does Visa leverage data in its consumer marketing strategies for this role?
- Visa emphasizes 'data-led' consumer marketing. This means the Lead Consumer Marketing will use data insights to inform strategy, target priority consumer segments, execute campaigns across various channels (brand, digital, CRM), and measure the business impact and ROI of marketing efforts.
- What does 'network marketing exposure' mean in the context of this Lead Consumer Marketing role?
- For this Lead Consumer Marketing position at Visa, 'network marketing exposure' refers to experience in scaled ecosystems like payments, telecommunications, or large platforms. It signifies an understanding of how to market within complex, interconnected environments where multiple stakeholders are involved.
- How does Visa support a hybrid work model for the Lead Consumer Marketing position?
- This Lead Consumer Marketing role is a hybrid position. While the specific expectation for days in the office will be confirmed by your hiring manager, Visa generally supports flexible work arrangements that balance in-office collaboration with remote flexibility.
- What are the key performance indicators for the Lead Consumer Marketing role at Visa?
- The Lead Consumer Marketing will be responsible for tracking, optimizing, and communicating business impact, ROI, and brand health. Success in this role is measured by the ability to build brand love, drive card usage, and demonstrate the measurable growth achieved through marketing initiatives.
- What is the expected level of stakeholder management for a Lead Consumer Marketing at Visa?
- This role requires confident stakeholder leadership across senior internal and external partners. You will be operating in a highly matrixed global network, necessitating strong influencing skills to drive B2C and B2B2C campaigns in close partnership with issuers, platforms, and ecosystem partners.