Lead Consumer Marketing

About Us

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid. At Visa, you’ll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Job Description

Lead bold, data-led consumer marketing that scales Visa’s brand, preference, and usage across priority consumer segments. This role sits at the intersection of brand, issuers, ecosystem partners, and media, driving high-impact B2C and B2B2C programs at network scale.

What You’ll Do

• Own and deliver integrated consumer marketing strategies that build brand love and drive card usage.
• Lead B2C & B2B2C campaigns in close partnership with issuers, platforms, and ecosystem partners.
• Translate consumer insights into scalable executions across brand, digital, CRM, sponsorships, and moments that matter.
• Operate comfortably in a highly matrixed global network, influencing without authority.
• Track, optimize, and clearly communicate business impact, ROI, and brand health.

Why Visa

Build work that reaches millions, moves commerce, and shapes how the world pays—with the scale, ambition, and brand power that only Visa offers.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Qualifications

• 10–11 years of consumer marketing experience, with prior network marketing exposure (payments, telecom, platforms, or scaled ecosystems).
• Strong understanding of issuer-led, partner-driven go‑to‑market models.
• Proven ability to build brands while driving measurable growth.
• Sharp strategic thinking with hands-on execution bias.
• Confident stakeholder leadership across senior internal and external partners.

Visa is an EEO Employer

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Key skills/competency

• Consumer Marketing
• Brand Strategy
• Data-Led Marketing
• B2C Campaigns
• B2B2C Campaigns
• Partnership Marketing
• Marketing ROI
• Brand Health
• Stakeholder Leadership
• Go-to-Market Strategy