B2B and Product Marketing Director

@ Visa

Company Description

Visa is a world leader in payments and technology, processing over 259 billion transactions annually in more than 200 countries. Our mission is to connect the world through innovative, secure, and reliable payment solutions that help individuals, businesses, and economies thrive.

Job Description

The B2B and Product Marketing Director will lead the development and execution of B2B marketing strategies for Visa Commercial Solutions. This role will focus on differentiating our offerings, communicating clear value, and driving measurable outcomes.

• Develop and execute marketing strategies for commercial solutions.
• Create digital content, nurture programs, and ABM strategies.
• Champion customer insights, case studies, and thought leadership initiatives.
• Collaborate with Sales, Product, and other cross-functional teams.
• Manage budgets, performance reporting, and team leadership.

Qualifications

Applicants should have a bachelor's degree in business or marketing (MBA preferred), with extensive B2B marketing experience. Demonstrated expertise in account-based marketing, campaign management, data-driven decision making, and excellent communication skills are essential.

Additional Information

This is a hybrid position; exact office days will be determined by your hiring manager. All information is handled confidentially according to EEO guidelines.

Key skills/competency

• B2B marketing
• Account-Based Marketing
• Digital content
• Customer insights
• Lead generation
• Budget management
• Cross-functional collaboration
• Data-driven
• Campaign management
• Strategic planning