Job Overview
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Job Description
PPC Specialist
Our Client is a digital marketing agency that collaborates with mission-driven organizations to manage and optimize Google Ad Grants and paid advertising campaigns, enhancing their reach and impact.
About the Role
We are seeking a PPC Ad Buyer skilled in managing and optimizing campaigns on Google Ads and Meta platforms (Facebook & Instagram). The ideal candidate is data-driven, results-focused, and possesses experience in executing paid media campaigns to achieve measurable results. This role is open to both full-time and part-time applicants.
Key Responsibilities
- Plan, launch, and manage PPC campaigns across Google Ads and Meta (Facebook & Instagram).
- Monitor campaign performance and optimize for conversions, ROI, and overall effectiveness.
- Conduct keyword research, audience targeting, and competitor analysis.
- Create and test ad creatives, copy, and landing page recommendations.
- Analyze performance data and provide actionable insights and reporting.
- Manage budgets and allocate spend effectively across campaigns.
- Continuously test and iterate campaigns to improve results.
Required Experience and Qualifications
- Proven experience managing Google Ads and Meta Ads campaigns.
- Strong understanding of PPC strategies, performance metrics, and optimization techniques.
- Ability to analyze campaign data and make data-driven decisions.
- Experience managing multiple campaigns simultaneously.
- Strong attention to detail and organizational skills.
Preferred Skills
- Experience working with mission-driven or nonprofit organizations.
- Familiarity with Google Ad Grants.
- Knowledge of conversion tracking and analytics tools.
- A/B testing experience across ads and landing pages.
Personality
- Analytical and results-driven.
- Proactive and self-motivated.
- Detail-oriented with strong problem-solving skills.
- Adaptable and able to work independently.
Software & Tools
- Google Ads
- Meta Ads Manager (Facebook & Instagram)
- Google Analytics
- Keyword research and reporting tools
English Level
C2
Schedule
9-5 EST Flexible
Salary and Benefits
Payment in USD or Local Currency according to candidate's preference.
Key skills/competency
- Google Ads
- Meta Ads
- PPC
- Campaign Management
- Data Analysis
- ROI Optimization
- Keyword Research
- Audience Targeting
- A/B Testing
- Conversion Tracking
How to Get Hired at Virtustant
- Tailor your resume: Highlight PPC experience with Google Ads and Meta. Quantify achievements in campaign management and ROI.
- Showcase data skills: Emphasize analytical abilities and experience with data-driven decision-making. Mention tools like Google Analytics.
- Highlight relevant experience: Detail any work with mission-driven organizations or Google Ad Grants.
- Prepare for interviews: Be ready to discuss campaign strategies, optimization techniques, and problem-solving scenarios.
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