Digital Analyst

Digital Analyst at Virgin Atlantic

As a Digital Analyst, you’ll be at the heart of understanding how Virgin Atlantic’s digital channels perform and where they can be made even better for our customers. You’ll transform complex data into clear, actionable insight through dashboards, reporting suites, and analysis that give the business confidence in decision-making.

Reporting into the Product Manager for Digital Performance, you’ll be a key user of Adobe Customer Journey Analytics (CJA), helping to unlock its full potential across the organisation. Your work will shine a light on customer behaviour, identify opportunities to improve journeys, and ensure that leaders across Digital, Ecommerce, and Marketing have the evidence they need to prioritise the right initiatives.

This is an exciting opportunity for someone early in their analytics career who wants to make a real impact. You’ll be hands-on with data every day, and your analysis will directly shape the digital experience of millions of customers.

Day to day responsibilities

• Build and maintain dashboards and reports that provide a trusted view of website and app performance.
• Ensure reporting is accurate, consistent, and delivered in a way that empowers stakeholders.
• Analyse customer journeys to uncover issues, opportunities, and behaviours that impact performance.
• Share insights that highlight both quick wins and longer-term opportunities.
• Leverage session replay and behavioural analytics tools to analyse customer journeys, identify friction points and provide recommendations to improve conversions and enhance user experience.
• Support the sizing and valuation of opportunities to improve digital channels.
• Provide evidence that helps prioritise initiatives with the biggest impact.
• Support the design, implementation, and analysis of A/B and multivariate tests in collaboration with UX and Product teams.
• Provide robust, data-led evaluations of test results to identify significant wins or learnings.
• Respond to ad-hoc reporting and analysis requests with clarity and speed.
• Present findings in a way that builds confidence and encourages action.
• Contribute to the growth of a central reporting suite, ensuring Digital teams have a single source of truth.
• Play an active role in embedding a data-driven culture across Virgin Atlantic.

What Virgin Atlantic is looking for

• Degree in a numerate, business, or digital discipline, or equivalent work experience.
• Knowledge of digital analytics tools (Adobe Analytics, GA4, or similar).
• Familiarity with dashboarding and visualisation tools (e.g., Adobe Workspace, Tableau, Power BI).
• Strong Excel skills, SQL and Python.
• Working knowledge of session replay tools (e.g., Quantum Metric, Content Square, Hotjar).
• An analytical mindset, with curiosity to explore the “why” behind performance trends.

Key skills/competency

• Digital Analytics
• Adobe Customer Journey Analytics
• Data Visualization
• Reporting & Dashboards
• SQL & Python
• A/B Testing
• Customer Behavior Analysis
• User Experience (UX)
• Performance Monitoring
• Excel