Senior Director of Digital Marketing Strategy

Company Description

Village Green’s GREENWORKS Studio is seeking a Senior Director of Digital Marketing Strategy to oversee overall digital strategy management, team oversight, client relations, training & mentorship, budgeting, vendor relations, and digital performance analysis.

Job Responsibilities

In this role, you will:

• Develop digital marketing analysis for individual properties and campaigns.
• Create financial estimates, repositioning and lease-up strategies.
• Manage transition calls and update project management software (Monday.com).
• Maintain a Media Plan Dashboard for team alignment.
• Run social media content management and assist in naming proposals.

Additionally, you will:

• Establish team KPIs and ensure digital channel performance.
• Conduct competitive landscape analysis and A/B testing.
• Evaluate and implement new tools (Monday.com, PandaDoc) to improve workflows.
• Negotiate advertising rates and vendor contracts annually.
• Assist in budgeting, variance analysis, and corrective actions.
• Build and manage the digital marketing team with defined roles.
• Attend annual in-person meetings in Detroit for collaboration.
• Interface with clients, RSMDs, IT/Digital Team & Operations Support.
• Maintain professional knowledge through workshops and networking.
• Track vendor and client invoices in collaboration with accounting.
• Manage priorities and multiple projects independently.
• Ensure brand consistency in collaboration with internal staff.
• Run weekly team meetings and schedule individual check-ins.

Qualifications

Candidates should have:

• 3+ years managerial experience in digital marketing.
• Strong communication skills.
• Experience with Microsoft O365 suite.
• Collaborative problem-solving capability.

Key skills/competency

Senior Director of Digital Marketing Strategy: digital marketing, strategy, budgeting, team management, analytics, vendor relations, social media, project management, client relations, Microsoft O365.