Interactive Marketing Manager

@ Village Green

Company Description

The Interactive Marketing Manager at GREENWORKS Studio plays a pivotal role in managing the digital experience of prospects and residents across Village Green communities.

Reputation & Local Listing Management (Core Focus)

Manage online reputation and local listings across multiple platforms.

• Own review responses on Google, Facebook, Yelp, and more.
• Develop response templates and tone guidelines.
• Identify trends and educate on-site teams on best practices.
• Audit and update local listings consistently.
• Collaborate with partners like SOCi and Yardi.

Content Strategy & SEO Management

Drive digital content creation and optimize local property information.

• Write and optimize digital content including ILS listings.
• Conduct SEO audits and keyword analysis.
• Manage Google Business Profile posts and Q&A content.
• Ensure consistency in tone and branding.

Social Media & Digital Content Management

Oversee social media tools and content calendars for properties.

• Manage SOCi and coordinate property content.
• Track performance and adjust social media strategies.
• Support campaign launches and transitions.

Property Performance Analysis & Strategy

Analyze campaign performance and recommend digital improvements.

• Evaluate digital presence and lead conversion gaps.
• Recommend strategies based on performance data and market trends.
• Utilize tools like Yardi, Google Analytics, and SOCi.

Collaboration & Cross-Department Support

Partner across teams to align digital efforts with business goals.

• Collaborate with Strategic Growth, Operations, and Software Support.
• Participate in brand development and rebranding efforts.
• Support internal training programs and backup digital services.

Qualifications

Required Skills & Abilities: Exceptional writing and communication, proven review response experience, strong analytical skills, local SEO expertise, and excellent project management.Preferred Experience: 3–5 years in digital marketing or content strategy, with multifamily housing experience as a plus.

Key skills/competency

Interactive Marketing Manager, digital reputation, local SEO, content strategy, review management, social media, digital analytics, project management, property marketing, customer engagement