Senior Social Media Manager & Strategist (m/w/d) - Freelance
VEYEN AGENCY · Hannover, Lower Saxony, Germany
- Hybrid
- Other
- $60,000 / year
- Hannover, Lower Saxony, Germany
Job highlights
- Develop and manage client social media strategies.
- Translate brand identity into content and platform logic.
- Build scalable content systems and analyze performance.
- Collaborate with creative and production teams.
- Drive brand growth through strategic social media.
About the role
About the Role
If you can teach us a thing or two in the social media business, this is for you! We are looking for a Senior Social Media Manager & Strategist who thinks of social media not just operationally, but as a central growth driver for brands, taking us to the next level.
Your Role
You will be responsible for the strategic development and management of social media for our clients and VEYEN. From positioning and content systems to performance and scaling.
What you will do
- Development of holistic social media strategies (Brand, Content, Performance)
- Translation of brand identity into clear, differentiating content and platform logics
- Building scalable content systems and formats
- Management and quality assurance of content (internal & external)
- Analysis of performance data and continuous optimization of strategies
- Close collaboration with Creative Direction, Production, and Influencer Marketing
- Identification of trends, platform mechanics, and growth potentials
What you bring
- Proven experience in building and scaling social media channels, ideally agency and brand
- Strong strategic understanding of brand management in the digital space
- Very good sense for aesthetics, content, and platform dynamics
- Experience with performance analyses, KPIs, and data-driven optimization
- Experience in managing projects, teams, or external partners
- Confident use of common platforms (LinkedIn, Meta, TikTok, Analytics, possibly CRM/Newsletter)
- Initial experience with AI-supported content and strategy development
What awaits you
- Strategic responsibility and implementation
- Direct influence on brand development and growth
- Work on relevant fashion and lifestyle brands
- Close collaboration with Creative Direction and Founding Team
- Fast decision-making processes and a high degree of creative freedom
- A team with a clear focus on quality, aesthetics, and speed
Key skills/competency
- Social Media Strategy
- Brand Positioning
- Content Strategy
- Performance Marketing
- Data Analysis
- KPI Optimization
- Team Management
- Trend Identification
- AI Content Development
- Fashion Marketing
Skills & topics
- Social Media Manager
- Social Media Strategist
- Brand Management
- Content Strategy
- Performance Marketing
- Digital Marketing
- Fashion Marketing
- Lifestyle Brands
- Freelance
- Agency
How to get hired
- Showcase your strategic thinking: Highlight your approach to brand building and growth in your application and cases.
- Tailor your CV: Emphasize experience in scaling social media for agencies and brands.
- Demonstrate platform expertise: Detail your proficiency with LinkedIn, Meta, TikTok, and analytics tools.
- Highlight AI experience: Mention any use of AI in content and strategy development.
- Follow application instructions: Send your CV, cases, or projects to hello@veyenagency.com with the specified subject line.
Technical preparation
Master social media platform analytics tools.,Develop data-driven content optimization strategies.,Practice AI tools for content and strategy.,Build scalable content systems for brands.
Behavioral questions
How do you approach translating brand identity to content?,Describe a time you scaled a social media channel.,How do you identify and leverage growth opportunities?,Explain your process for data-driven strategy optimization.
Frequently asked questions
- What is the primary focus for a Senior Social Media Manager at VEYEN AGENCY?
- The primary focus for a Senior Social Media Manager & Strategist at VEYEN AGENCY is to drive brand growth through strategic social media development and execution, moving beyond operational tasks to leverage social media as a key growth engine.
- What kind of brands can I expect to work with as a Senior Social Media Manager at VEYEN AGENCY?
- As a Senior Social Media Manager & Strategist, you will have the opportunity to work on relevant fashion and lifestyle brands, contributing directly to their development and market positioning.
- Does VEYEN AGENCY offer opportunities for creative freedom in this Senior Social Media Manager role?
- Yes, VEYEN AGENCY emphasizes fast decision-making processes and a high degree of creative freedom, allowing you to shape strategies and content significantly.
- What is the expected time commitment for this freelance Senior Social Media Manager position?
- This is a freelance position requiring approximately 15-20 hours per week, offering flexibility while demanding strategic input and execution.
- How does VEYEN AGENCY value strategic thinking over a traditional CV for the Senior Social Media Manager role?
- VEYEN AGENCY explicitly states that they are more interested in how you think about brands, content, and growth than in your traditional resume. Be prepared to showcase your strategic mindset through relevant cases and projects.
- What role does AI play in the Senior Social Media Manager & Strategist position at VEYEN AGENCY?
- Initial experience with AI-supported content and strategy development is a plus. The agency values forward-thinking approaches, suggesting that AI integration is a key area of interest for future growth.