Content Manager

About Vexcel Data Program

Vexcel is seeking a Content Manager to significantly enhance marketing efforts for the Vexcel Data Program (vexceldata.com), recognized as the world's largest aerial imagery program.

Industries and government agencies globally depend on Vexcel imagery and geospatial data to comprehend the planet, monitor changes, and expedite decision-making. With an extensive library of billions of images and countless narratives, Vexcel is looking for a skilled writer and editor to elevate its content program.

Role Overview

The Content Manager will be the driving force behind Vexcel's content marketing engine, overseeing the content calendar and generating multi-channel content across various platforms including web, social media, presentations, and sales collateral. The ideal candidate will possess strong editorial judgment and a proven track record in managing structured content programs. Suitable backgrounds may include journalism, editing, or content marketing, demonstrating the ability to conceptualize stories, write with clarity, and transform intricate concepts into compelling content.

Key Responsibilities

• Own and manage the Vexcel Data Program content calendar.
• Plan stories and align content with upcoming product launches, events, and overarching marketing priorities.
• Research, write, and meticulously edit clear, customer-centric stories.
• Develop compelling, use-case driven narratives in collaboration with customers and internal subject matter experts.
• Refine messaging for optimal clarity, appropriate tone, and maximum impact.
• Adapt core stories into engaging multi-channel content for web, social, video, presentations, and sales materials.
• Plan and execute daily social media posts, with a dedicated focus on LinkedIn engagement.
• Collaborate seamlessly with product, marketing, and design teams to produce high-quality content.
• Maintain a consistent brand voice across all content, prioritizing factual accuracy and targeting specific audiences.
• Leverage AI tools to support research, content drafting, and editing processes.
• Identify and capitalize on opportunities to expand video storytelling within the content program.
• Incorporate stakeholder feedback effectively and ensure timely content delivery.

Required Qualifications

• A minimum of five years of experience managing a content program that includes a defined multi-channel editorial calendar.
• Demonstrated strong writing and editing proficiencies.
• A genuine passion for transforming ideas into engaging content for specific target audiences.
• Proven ability to adapt messaging for diverse industry verticals and a wide range of customer personas.
• Experience in translating complex or technical subjects into clear, understandable content.
• Strong aptitude for content packaging, including the ability to plan, write, and develop stories across various formats such as written articles, imagery, graphics, video, and social media posts.
• Experience in developing customer or use-case driven content.
• Excellent planning and project management skills.
• Proficiency in utilizing AI-assisted writing tools.
• Comfortable researching, writing, and editing content while managing multiple stakeholder opinions.
• Applicants should provide links to published work demonstrating writing, storytelling, or use-case examples in their cover letter.

Desired Qualifications (Strong Plus)

• Experience running video production or podcast workflows.
• Familiarity with aerial imagery, geospatial data, GIS, or related technologies.

Role Details

This is a U.S.-based remote position, with most of the Vexcel team working remotely across the U.S. Vexcel boasts nearly 500 employees globally. The Content Manager reports directly to the Marketing Director, who is based in Colorado, and will work closely with a five-person marketing team and various freelance partners. Vexcel offers comprehensive health, vision, dental, and 401(k) plans.

Key skills/competency

• Content Marketing
• Editorial Calendar Management
• Writing & Editing
• Storytelling
• Multi-channel Content Strategy
• Social Media Engagement
• Brand Voice Consistency
• Project Management
• AI Content Tools
• Geospatial Data Knowledge