Web Experience Manager

About Versa Networks

At Versa Networks, we're revolutionizing the way businesses connect, secure, and optimize their networks. Our mission is to secure anywhere, anytime access to anything. As a leader in Secure SD-WAN, SSE (Secure Service Edge) and SASE (Secure Access Service Edge), we are empowering organizations across the globe to transform their IT infrastructure for the modern cloud era & AI era. Our innovative AI-powered platform and products enable enterprises to deliver a seamless, scalable, and secure digital experience, no matter where their users, devices, or applications are located. Founded by industry veterans and backed by premier venture capital firms, Versa is a market leader driving innovation and growth as it positions itself for a future IPO.

We believe in fostering a culture of innovation, collaboration, and customer success. Our team is comprised of passionate, forward-thinking professionals dedicated to driving the future of networking technology. We encourage creativity, offer opportunities for growth, and provide a dynamic environment where our people can thrive and make an impact.

At Versa Networks, we don’t just build products – we build relationships, elevate businesses, and shape the digital future. Join us and be part of a fast-paced, cutting-edge company that's making a real difference in how the world connects and communicates.

The Opportunity: Web Experience Manager

Reporting to the VP of Corporate Marketing, the Web Experience Manager role owns Versa's web presence as a primary driver of pipeline, brand credibility, and category positioning. You'll define the web strategy, manage the roadmap, and work across product marketing, demand generation, brand, and revenue teams to build a digital experience that serves enterprise buyers at every stage of a complex, technical purchasing process.

This is an execution-focused role for someone who is equally comfortable setting strategy and getting into the weeds on performance data, conversion optimization, and SEO.

Key Responsibilities

• Own Versa's social media channels across LinkedIn, YouTube, Reddit, and more with a point of view on where else we should be investing
• Build and execute a content strategy that drives meaningful engagement with security and networking audiences, not just follower counts
• Develop Versa's brand voice on social and write content both as the company and on behalf of executives and subject matter experts, translating their perspectives into content that resonates on each platform
• Turn complex technical concepts across SASE, AI-driven security, and network infrastructure into content that practitioners and business leaders want to engage with
• Monitor social conversations about Versa, our competitors, and the broader security landscape, and identify opportunities to participate authentically
• Stay on top of trending topics and platform-specific formats, and move quickly when the moment is right
• Partner with brand and content teams on awareness initiatives and campaign amplification
• Collaborate with communications on executive visibility, announcements, and event amplification
• Define the metrics that matter, report on performance regularly, and iterate based on data
• Experiment with new formats, storytelling approaches, and distribution strategies to grow reach and engagement over time

Qualifications

To succeed as a Web Experience Manager, you should have the following qualifications, demonstrating your ability to:

• Own and manage social media channels across platforms like LinkedIn, YouTube, and Reddit.
• Build and execute effective content strategies that drive meaningful engagement.
• Develop and maintain a strong brand voice on social media, writing content for the company and executives.
• Translate complex technical concepts (SASE, AI-driven security) into engaging content for diverse audiences.
• Monitor social conversations, competitors, and industry trends to identify authentic engagement opportunities.
• Stay current with trending topics and platform-specific formats, adapting quickly to new opportunities.
• Collaborate effectively with brand, content, and communications teams for amplification.
• Define, report on, and iterate based on performance metrics to optimize strategies.
• Experiment with new content formats, storytelling, and distribution for increased reach and engagement.

Why Versa Networks?

At Versa Networks, we believe in taking care of our people – both professionally and personally. We offer a comprehensive benefits package designed to support the well-being, growth, and work-life balance of our employees. When you join our team, you can expect:

• Competitive Salary & Incentives: We offer a competitive compensation package with pre-IPO equity to reward your hard work and dedication.
• Health & Wellness: Comprehensive medical, dental, and vision insurance plans to ensure you and your family stay healthy and covered.
• Paid Time Off (PTO): Enjoy a generous PTO policy that includes vacation days, sick leave, and paid holidays to recharge and take care of personal matters.
• Flexible Work Environment: We understand the importance of work-life balance. Enjoy the flexibility of remote work, and hybrid option to create the work schedule that works best for you.
• Professional Development: We believe in continuous learning. Access to training, certifications, and educational resources to help you grow in your career and stay ahead of industry trends.
• Employee Recognition: We celebrate achievements both big and small, with regular recognition programs and awards that highlight your contributions to our collective success.
• Collaborative Culture: Be part of a dynamic, inclusive, and supportive team where innovation and collaboration are at the heart of everything we do.
• Parental Leave: Generous parental leave policies to support you during life's important moments.

At Versa Networks, our benefits are designed to help you thrive both inside and outside the office. Join us and experience a rewarding, fulfilling career in a supportive environment that values your health, happiness, and success.

Versa Networks is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Key skills/competency

• Web Strategy
• Social Media Management
• Content Strategy & Execution
• SEO & Conversion Optimization
• Performance Data Analysis
• Brand Voice Development
• Technical Content Creation
• Digital Experience Design
• Pipeline Generation
• Audience Engagement