Developer Advocacy Director
Vercel
Job Overview
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Job Description
About Vercel
Vercel gives developers the tools and cloud infrastructure to build, scale, and secure a faster, more personalized web. As the creators of v0, Next.js, and AI SDK, they empower customers like Ramp, Supreme, PayPal, and Under Armour to build for the AI-native web.
About the Role
The Developer Advocacy Director role is a leadership position within the Developer Experience team. You will head a team of Developer Experience Engineers who tackle developer challenges, validate issues in the field, and implement scalable solutions.
This role redefines traditional developer evangelism by being product- and outcome-oriented. You will work closely with Product, Engineering, Design, and Marketing to enhance how developers interact with Vercel, especially in an era of agent-driven development.
Key Responsibilities
- Set strategy and direction for Vercel Labs.
- Guide teams in building and iterating real projects.
- Operationalize agent-first developer advocacy with modern tools.
- Establish feedback loops with Product and Engineering.
- Measure and optimize developer relations impact.
About You
You have a proven track record in leading DevRel or similar technical programs, with deep knowledge in modern web development and platform architecture. You can act as an internal entrepreneur, taking ambiguous problems from discovery to solution, with hands-on experience in agent-driven development.
Bonus Qualifications
- Experience evolving DevRel beyond traditional models.
- Building systems that scale developer impact effectively.
- Authoring or shipping technical content for large audiences.
- Working with research, incubation, or labs teams in dynamic organizations.
Benefits
- Competitive compensation package including equity.
- Inclusive Healthcare Package.
- Mentorship and networking opportunities at events.
- Flexible Time Off and support for remote work setup.
Compensation Details
The San Francisco, CA base pay range is $200,000-$300,000 and will be adjusted based on location and experience. The total package may include benefits, equity, and bonus plans.
Equal Opportunity
Vercel is committed to diversity and inclusion. We encourage applicants from all backgrounds to apply. Discrimination in any form is not tolerated.
Key skills/competency
- Developer Advocacy
- DevRel Strategy
- Web Development
- Platform Architecture
- Agent-Driven Development
- Technical Leadership
- Feedback Loops
- Entrepreneurship
- Operational Excellence
- Team Management
How to Get Hired at Vercel
- Customize your resume: Highlight DevRel and leadership experiences.
- Research Vercel: Understand their products, culture, and AI SDK.
- Showcase technical skills: Emphasize web development and agent tools.
- Prepare for behavioral interviews: Be ready to discuss leadership and innovation.
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