13 days ago

Developer Advocacy Director

Vercel

Hybrid
Full Time
$250,000
Hybrid

Job Overview

Job TitleDeveloper Advocacy Director
Job TypeFull Time
CategoryCommerce
Experience5 Years
DegreeMaster
Offered Salary$250,000
LocationHybrid

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Job Description

About Vercel

Vercel gives developers the tools and cloud infrastructure to build, scale, and secure a faster, more personalized web. As the team behind v0, Next.js, and AI SDK, Vercel helps customers like Ramp, Supreme, PayPal, and Under Armour build for the AI-native web. Their mission is to enable the world to ship the best products by creating an environment where everyone can do their best work.

About the Role

The Developer Advocacy Director leads the Developer Experience team, guiding Developer Experience Engineers who identify developer problems and solve them at scale. This is an evolution of developer relations focused on product outcomes rather than traditional evangelism.

What You Will Do

  • Redefine and lead the DevRel function as a systems-level discipline.
  • Set strategy and direction for Vercel Labs to solve developer friction.
  • Operationalize agent-first developer advocacy with technical content and outreach.
  • Turn developer insight into impactful product changes through feedback loops.
  • Measure and optimize DevRel output tied to developer activation and growth.

About You

  • Experienced in leading Developer Advocacy or similar technical programs.
  • Deep knowledge in modern web development and platform architecture.
  • Ability to act as an internal entrepreneur and solve ambiguous problems.
  • Hands-on familiarity with agent-driven development, LLMs, and emerging workflows.
  • Comfortable in high-ambiguity environments and prioritizing high-leverage solutions.

Bonus If You

  • Have evolved DevRel beyond traditional evangelism models.
  • Scaled developer impact without proportional team growth.
  • Authored or shipped technical work for large developer communities.
  • Worked closely with research or labs teams in fast-moving product organizations.

Benefits

  • Competitive compensation package, including equity.
  • Inclusive Healthcare package.
  • Mentorship, networking, and growth opportunities.
  • Flexible Time Off and work-from-home budget.
  • Gear provided for the role.

The base pay range in San Francisco, CA is $200,000-$300,000, with adjustments based on experience and location.

Location

For those within commuting distance of SF, NY, London, or Berlin, in-office anchor days are required. Otherwise, the role is fully remote.

Key skills/competency

  • Developer Advocacy
  • DevRel Strategy
  • Web Development
  • Agent-Driven Development
  • Technical Leadership
  • Product Impact
  • Modern Platform Architecture
  • Developer Experience
  • Feedback Loops
  • Operational Excellence

Tags:

Developer Advocacy Director
DevRel
Developer Relations
Web Development
Agent-Driven
Technical Content
Product Impact
Strategy
Developer Experience
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How to Get Hired at Vercel

  • Research Vercel's culture: Understand its mission, tech, and growth.
  • Customize your resume: Highlight DevRel and web expertise.
  • Showcase technical projects: Include agent-driven development work.
  • Prepare for interviews: Emphasize product and strategy experience.

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