Senior Product Marketing Manager
VelocityEHS · United States
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- Hybrid
- Full-time
- $137,750 / year
- United States
Job highlights
- Drive go-to-market strategy and sales enablement.
- Deeply understand buyers and competitive landscape.
- Craft compelling messaging and value propositions.
- Collaborate cross-functionally with sales and product.
- Influence product roadmap and refine market fit.
About the role
Job Summary
As a Senior Product Marketing Manager at VelocityEHS, you will be instrumental in driving go-to-market strategies and achieving sales and marketing results. This role requires an audience-centric approach to market understanding, message crafting, and sales enablement. You will deeply understand buyer motivations, communicate value in terms of business outcomes, and possess expert knowledge of the competitive landscape. Your insights, backed by market evidence, will shape product positioning and messaging, empowering the sales team. Collaboration with marketing and sales teams will focus on demand generation, while partnerships with product management will refine product-market fit. Exceptional attention to detail and a clear articulation of the value proposition are crucial for success.
Primary Duties And Responsibilities
- Market Intelligence: Become the expert on buyers, their purchasing behaviors, and key criteria. Engage with people to gather actionable insights and document buyer processes, information sources, and decision-making factors.
- Competitive Analysis: Master the competitive landscape, understand competitor positioning, develop competitive strategies, and maintain up-to-date information.
- Business Growth: Create and champion plans to increase market share in assigned segments. Collaborate with product management to influence the product roadmap and enhance product-market fit.
- Product Launches: Coordinate the successful launch of new offerings within assigned segments.
- Messaging and Positioning: Develop clear, compelling messaging and positioning that resonates with target buyer personas.
- Sales Enablement: Drive sales enablement programs and thought leadership initiatives. Support go-to-market, pricing, and packaging strategies with market evidence.
- Strategic Narratives: Develop strategic narratives for solutions to facilitate the creation of high-quality marketing assets and campaign content.
- Sales and Customer Success Support: Enable sales and customer success teams to understand buyer problems. Partner with sales training to develop internal tools and with marketing communications for external collateral.
- Integrated Marketing: Leverage a strong understanding of integrated marketing channels to promote solutions based on product lifecycle, Ideal Customer Profile (ICP), and revenue targets.
- Success Metrics: Success will be measured qualitatively by stakeholder enablement and quantitatively by growth rate, win rate, and sales cycle in the assigned segment.
Minimum Skills And Qualifications
- Possess empathy, humility, curiosity, and strong business acumen.
- Minimum of 8 years of product marketing experience, with at least 3 years in a market-facing role for a B2B SaaS provider.
- Bachelor’s degree in a relevant field; MBA strongly preferred.
- A persuasive public speaker, comfortable presenting to executive groups, and a solid writer.
- Ability to work independently and cross-functionally, comfortable with remote collaboration tools.
Preferred Skills And Qualifications
- Industry experience in Manufacturing, Chemicals, Food & Beverage, Mining, Oil & Gas, or Pharmaceuticals.
- Pragmatic Institute Certified (PMC) II or higher, or equivalent certification (PMA, SVPG).
- Experience in Environment, Health, and Safety (EHS).
- Experience in Industrial Ergonomics.
Key skills/competency
- Product Marketing
- Go-to-Market Strategy
- Market Intelligence
- Competitive Analysis
- Sales Enablement
- Messaging and Positioning
- B2B SaaS
- Demand Generation
- Product Management
- Strategic Planning
Skills & topics
- Senior Product Marketing Manager
- Product Marketing
- Go-to-Market Strategy
- B2B SaaS
- Market Intelligence
- Sales Enablement
- Competitive Analysis
- Messaging
- Positioning
- Demand Generation
- VelocityEHS
- Remote
- Marketing Manager
How to get hired
- Tailor your resume: Highlight your B2B SaaS product marketing experience and market-facing roles, emphasizing quantifiable achievements in driving sales and market share.
- Showcase your expertise: Clearly demonstrate your understanding of buyer personas, competitive analysis, and your ability to craft resonant messaging and positioning.
- Prepare for behavioral questions: Be ready to discuss your experience in collaborating with cross-functional teams, managing product launches, and enabling sales teams.
- Research VelocityEHS: Understand their solutions in Environment, Health, and Safety (EHS) and how your product marketing skills align with their target industries.
Technical preparation
Master SaaS market trends and competitive analysis.,Develop compelling value propositions and messaging frameworks.,Understand B2B sales cycles and enablement needs.,Practice presenting market insights and strategies.
Behavioral questions
Describe a successful product launch you led.,How do you approach understanding a buyer's journey?,Share an example of influencing a product roadmap.,How do you collaborate with sales and product teams?
Frequently asked questions
- What is the salary range for the Senior Product Marketing Manager role at VelocityEHS?
- The salary range for the Senior Product Marketing Manager position at VelocityEHS is between $120,700 and $154,800 USD annually. VelocityEHS aims to hire within the minimum and midpoint of this range, with offers at the maximum being uncommon.
- What qualifications are essential for the Senior Product Marketing Manager position at VelocityEHS?
- Essential qualifications include 8+ years of product marketing experience (3+ in a market-facing role for B2B SaaS), a Bachelor's degree (MBA preferred), strong business acumen, public speaking, and writing skills, and the ability to work independently and collaboratively, including remotely.
- What are the preferred qualifications for a Senior Product Marketing Manager at VelocityEHS?
- Preferred qualifications include industry experience in Manufacturing, Chemicals, Food & Beverage, Mining, Oil & Gas, or Pharmaceuticals, Pragmatic Institute certification (or similar), and specific experience in Environment, Health, and Safety (EHS) or Industrial Ergonomics.
- What is the work arrangement for this Senior Product Marketing Manager role?
- This role is designated as remote, as indicated by the '#BI-Remote' tag in the job description. Candidates residing in the United States, Canada, Ireland, and the United Kingdom are eligible to apply.
- How does VelocityEHS approach compensation for this Senior Product Marketing Manager role?
- VelocityEHS offers competitive and equitable compensation based on market-based salary ranges. The final offered salary depends on a candidate's proficiency, experience, internal equity, and market considerations. The role is also eligible for a comprehensive benefits package.
- What kind of impact can a Senior Product Marketing Manager have at VelocityEHS?
- A Senior Product Marketing Manager at VelocityEHS has a significant impact by driving go-to-market strategies, influencing product roadmaps, developing compelling messaging, and directly contributing to sales enablement and business growth in assigned market segments.
- What industries does VelocityEHS specialize in, and is prior experience beneficial for the Senior Product Marketing Manager role?
- VelocityEHS specializes in providing solutions for Environment, Health, and Safety (EHS). While not strictly required, prior industry experience in Manufacturing, Chemicals, Food & Beverage, Mining, Oil & Gas, or Pharmaceuticals is preferred, along with EHS or Industrial Ergonomics experience.