Sr. Lifecycle Marketing Manager
Vanta · United States
- Hybrid
- Full-time
- $140,000 / year
- United States
Job highlights
- Build and scale lifecycle marketing programs.
- Engage customers across their journey.
- Drive onboarding, retention, and expansion.
- Utilize data and AI for personalization.
- Collaborate with cross-functional teams.
About the role
About Vanta
At Vanta, our mission is to help businesses earn and prove trust. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it.
About the Role
As a Sr. Lifecycle Marketing Manager at Vanta, you will play a critical role in building and scaling a best-in-class lifecycle marketing function for our customers. You’ll design and execute data-driven, multi-channel programs that engage and educate customers across every stage of their journey—driving measurable impact on onboarding, activation, product adoption, retention, and expansion.
This is a highly strategic and foundational role. You’ll bring strong product acumen and a deep understanding of customer behavior to identify high-impact opportunities, map complex journeys, and build the systems and frameworks that define lifecycle marketing at Vanta.
The Sr. Lifecycle Marketing team sits within Growth Marketing and is responsible for delivering the right message to the right audience at the right time—while shaping a seamless, end-to-end customer experience across every touchpoint.
What you’ll do as a Sr. Lifecycle Marketing Manager at Vanta:
- Own lifecycle strategy and execution across email, in-product, and other channels to drive onboarding, activation, retention, and expansion.
- Map and maintain end-to-end customer journeys, identifying key moments, gaps, and opportunities for impact.
- Design and execute end to end lifecycle programs from ideation through launch, QA, and iteration.
- Translate product usage and behavioral signals into targeted, trigger-based lifecycle programs.
- Define segmentation and size audiences using product and CRM data to prioritize highest-impact opportunities.
- Use AI as a core part of how you work to accelerate personalization, increase testing velocity, and automate lifecycle workflows.
- Establish scalable experimentation frameworks (A/B, multivariate, holdouts) that drive continuous learning and optimization.
- Drive cross-functional partnership with Product, Product Marketing, Marketing Ops, Data, Sales, and Customer Success to align on customer insights, influence roadmap decisions, and deliver cohesive, high-impact lifecycle programs.
- Develop compelling messaging, content, and visuals that resonate with B2B audiences.
- Own performance reporting and use insights to inform prioritization and roadmap decisions.
- Support product launches and strategic initiatives through coordinated lifecycle campaigns.
- Maintain data quality and compliance while enabling accurate segmentation and behavioral targeting.
How to be successful in this role:
- 4–6 years of B2B lifecycle marketing experience focused on adoption, retention, and expansion, ideally within a product-led growth (PLG) environment.
- Expertise in marketing automation (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
- Strong analytical skills with experience using behavioral and product data to inform strategy.
- Experience building triggered, behavior-based lifecycle programs.
- High product acumen and ability to identify and size impactful opportunities.
- Experience mapping customer journeys and documenting lifecycle frameworks.
- Strong creative instincts across messaging, content, and campaign development.
- Experience running structured experimentation programs.
- Excellent cross-functional collaboration and project management skills.
- Familiarity with in-product messaging tools (e.g., Pendo, Intercom, Chameleon) is a plus.
- Must be authorized to work in the U.S. without the need for current or future employer sponsorship.
- Open to using AI to amplify their skills and strengthen their work - demonstrating curiosity, a willingness to learn, and sound judgment in applying AI responsibly to improve efficiency and impact.
What you can expect as a Vanta’n:
- Industry-competitive salary and equity
- Comprehensive medical, dental, and vision coverage, with 100% of employee-only benefit premiums covered for most medical plans
- 16 weeks fully-paid Parental Leave for all new parents
- Health & wellness stipend
- Remote workspace, internet, and cellphone stipend
- Commuter benefits for team members who report to the SF and NYC office
- Family planning benefits
- Matching 401(k) contribution with immediate vesting
- Flexible PTO policy, plus 80 hours of Sick Time
- 11 company-paid holidays
- Virtual team building activities, lunch and learns, and other company-wide events!
- Offices in SF, NYC, London, Dublin, Tel Aviv, and Sydney
To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar-stage growth companies. Final offer amounts are determined by multiple factors and may vary based on candidate location, skills, depth of work experience, and relevant licenses/credentials.
At Vanta, we are committed to hiring diverse talent of different backgrounds and as such, it is important to us to provide an inclusive work environment for all. We do not discriminate on the basis of race, gender identity, age, religion, sexual orientation, veteran or disability status, or any other protected class. As an equal opportunity employer, we encourage and welcome people of all backgrounds to apply.
About Vanta
We started in 2018, in the wake of several high-profile data breaches. Online security was only becoming more important, but we knew firsthand how hard it could be for fast-growing companies to invest the time and manpower it takes to build a solid security foundation. Vanta was inspired by a vision to restore trust in internet businesses by enabling companies to improve and prove their security. From our early days automating security monitoring for compliance standards like SOC 2, HIPAA and ISO 27001 to creating the world's leading Trust Management Platform, our vision remains unchanged.
Now more than ever, making security continuous—not just a point-in-time check— is essential. Thousands of companies rely on Vanta to build, maintain and demonstrate their trust— all in a way that's real-time and transparent.
Referral Instructions
If you are being referred for the role, please contact that person to apply on your behalf.
Key skills/competency
- Lifecycle Marketing Strategy
- B2B Marketing
- Product-Led Growth (PLG)
- Marketing Automation
- CRM Systems
- Customer Journey Mapping
- Data Analysis
- Experimentation
- Cross-functional Collaboration
- AI in Marketing
Skills & topics
- Lifecycle Marketing
- Sr. Lifecycle Marketing Manager
- B2B Marketing
- Growth Marketing
- Customer Retention
- Product Adoption
- Marketing Automation
- CRM
- PLG
- Experimentation
How to get hired
- Tailor your resume: Highlight B2B lifecycle marketing experience, PLG, marketing automation (HubSpot, Marketo), and CRM (Salesforce) skills.
- Showcase analytical skills: Emphasize experience using behavioral and product data to drive strategy and customer journey mapping.
- Demonstrate AI proficiency: Mention your openness to using AI for personalization, testing, and workflow automation.
- Highlight collaboration: Provide examples of successful cross-functional partnerships with Product, Sales, and Customer Success teams.
- Prepare for interviews: Be ready to discuss specific campaign examples, experimentation frameworks, and how you've driven impact.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the work arrangement for the Sr. Lifecycle Marketing Manager role at Vanta?
- The job description indicates that Vanta offers a remote workspace, suggesting that this Sr. Lifecycle Marketing Manager position is remote. However, specific details about hybrid or on-site expectations for certain roles or locations are also mentioned for commuter benefits in SF and NYC offices. For precise details, it's best to clarify during the interview process.
- What kind of benefits can I expect as a Vanta'n?
- Vanta offers a comprehensive benefits package including industry-competitive salary and equity, full medical, dental, and vision coverage with 100% premium coverage for employees, 16 weeks of paid parental leave, health and wellness stipends, remote work stipends, family planning benefits, 401(k) matching, flexible PTO, and paid holidays.
- How does Vanta use AI in its marketing efforts for the Sr. Lifecycle Marketing Manager role?
- Vanta explicitly states that AI is a core part of how they work to accelerate personalization, increase testing velocity, and automate lifecycle workflows. Candidates are expected to be open to using AI to amplify their skills and strengthen their work, demonstrating curiosity and responsible application.
- What are the key responsibilities of a Sr. Lifecycle Marketing Manager at Vanta?
- The key responsibilities include owning lifecycle strategy and execution across multiple channels, mapping customer journeys, designing and executing lifecycle programs, defining segmentation, using AI for personalization, establishing experimentation frameworks, and collaborating with cross-functional teams.
- What experience is required for the Sr. Lifecycle Marketing Manager position at Vanta?
- Vanta requires 4-6 years of B2B lifecycle marketing experience, ideally in a product-led growth (PLG) environment, focusing on adoption, retention, and expansion. Expertise in marketing automation and CRM systems, strong analytical skills, and experience with triggered, behavior-based programs are essential.
- Does Vanta sponsor H1B visas for the Sr. Lifecycle Marketing Manager role?
- The job description states that candidates 'Must be authorized to work in the U.S. without the need for current or future employer sponsorship.' This implies that Vanta does not offer sponsorship for this role.
- How does Vanta approach diversity and inclusion for the Sr. Lifecycle Marketing Manager role?