Marketing and Growth, Senior Manager
Vanna Health · United States
- Hybrid
- Full-time
- $140,000 / year
- United States
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Job highlights
- Manage Vanna Health's conference and event presence.
- Drive engagement with Medicaid health plans.
- Support business development outreach efforts.
- Create marketing and communication content.
- Develop strategic marketing and event plans.
About the role
Marketing & Growth Senior Manager
Vanna Health is a digital behavioral health company dedicated to improving access to mental health and substance use care for Medicaid members nationwide. We collaborate with health plans and managed care organizations to deliver high-quality, scalable behavioral health solutions powered by technology. As we grow, including a significant launch in Ohio in 2027, we are assembling a team that matches our ambitious vision.
Role Overview
Vanna Health is looking for a dynamic and adaptable Marketing & Growth Senior Manager. This role is crucial for bridging our brand strategy, business development initiatives, and overall external visibility. You will work closely with our CEO and PR agency to execute a strategic conference and events plan, enhance our presence in the behavioral health market, and drive engagement with our primary audience: Medicaid health plans and managed care organizations. This position is perfect for a mid-to-senior marketing professional who thrives in a fast-paced, mission-driven environment and is skilled in crafting communications, managing event logistics, and developing outreach campaigns. You should be a hands-on operator capable of strategic thinking and excellent execution.
Key Responsibilities
Conference & Events Execution
- Oversee the complete planning and execution of Vanna Health's participation in key behavioral health, Medicaid, and digital health conferences. This includes securing speaking opportunities, managing booth logistics, coordinating travel, and staffing.
- Act as an on-site representative at major industry events, actively networking with health plan executives, payers, and clinicians on behalf of the company.
- Evaluate and recommend conference participation levels (sponsor, speak, attend) to build a proactive annual conference calendar aligned with Vanna Health's strategic goals and expansion plans.
- Coordinate booth design, marketing materials, branding collateral, and pre/post-event communications in collaboration with external designers and the PR team.
Business Development Support
- Identify and pursue speaking and visibility opportunities at payer-focused events and behavioral health forums, with a strong emphasis on Medicaid managed care organizations.
- Support outreach and relationship-building efforts with health plans, payers, and potential managed care partners, working alongside senior leadership.
- Track attendee engagement, manage conference leads, and oversee follow-up processes to support the business development pipeline.
- Collaborate with leadership on messaging, presentations, and external communications as the company enters new state markets.
Marketing & Communications
- Develop and manage content for LinkedIn and other platforms, including post-event summaries, thought leadership pieces, speaker announcements, and brand updates.
- Support communications to payers and members, including reviewing and refining email copy, text messages, and engagement materials in partnership with payers, MCOs, and internal teams.
- Assist in preparing talking points, panel preparation materials, and conference speaker briefings for the executive team.
- Partner with the PR agency on strategy, ensuring campaign timelines are met, and identifying earned media opportunities, particularly around significant announcements like funding or market expansions.
- Lead and support member enrollment outreach initiatives, creating and refining multi-channel engagement strategies to reach Medicaid members effectively. This involves coordinating communications across text, email, print, and phone, ensuring messages are clear, culturally appropriate, and optimized for enrollment and ongoing engagement.
- Collaborate with health plan stakeholders and internal teams to review and enhance communication materials across all channels.
Strategy & Planning
- Develop and maintain a comprehensive conference and marketing calendar, including budget tracking, for fall 2026 through 2027.
- Research conference audiences, attendee profiles, and payer participation to provide insights on ROI and prioritization, focusing on Medicaid plan engagement.
- Develop budget proposals for conference sponsorships, booth construction, travel & expenses, and promotional items.
- Work cross-functionally with the COO and other internal teams to ensure appropriate team member deployment to events.
Key skills/competency
- Marketing
- Growth Marketing
- Event Management
- Business Development Support
- Content Creation
- LinkedIn Marketing
- Payer Communications
- Medicaid Marketing
- Digital Health
- Public Relations Collaboration
Skills & topics
- Marketing Manager
- Growth Marketing
- Event Management
- Healthcare Marketing
- Digital Health
- Medicaid
- Payer Relations
- Content Marketing
- Public Relations
- Senior Manager
How to get hired
- Tailor your resume: Highlight experience in healthcare marketing, event management, and payer/Medicaid engagement to match Vanna Health's mission.
- Showcase your impact: Quantify achievements in previous marketing and growth roles, demonstrating measurable results.
- Prepare for behavioral questions: Be ready to discuss your experience in fast-paced, mission-driven environments and your operational capabilities.
- Research Vanna Health: Understand their work in digital behavioral health and their target audience to articulate your fit during the interview.
- Network strategically: If possible, connect with current Vanna Health employees on LinkedIn to gain insights into their culture and needs.
Technical preparation
Familiarize yourself with digital health marketing tools.,Study behavioral health and Medicaid market trends.,Practice crafting compelling marketing content.,Prepare event logistics and booth management examples.
Behavioral questions
Describe managing multiple projects with deadlines.,How do you represent an organization externally?,Share an experience of working with PR agencies.,Discuss your approach to mission-driven work.
Frequently asked questions
- What is the salary range for the Marketing & Growth Senior Manager at Vanna Health?
- The expected salary range for this role at Vanna Health is $110,000–$140,000 annually, with the final compensation dependent on factors such as your location and qualifications. This is in addition to the benefits package offered.
- Does Vanna Health offer remote work for this position?
- Yes, Vanna Health offers a remote-friendly work arrangement for the Marketing & Growth Senior Manager position, providing flexibility for candidates regardless of their location.
- What kind of experience is Vanna Health looking for in a Marketing & Growth Senior Manager?
- Vanna Health seeks candidates with 5-8 years of experience in marketing, field marketing, or growth, ideally within healthcare, digital health, or mission-driven organizations. Proven success in managing conferences, events, and strong communication skills are essential.
- How important is experience with Medicaid or managed care for this role?
- Experience in behavioral health, Medicaid, or managed care marketing is considered a strong preference by Vanna Health. Familiarity with payer communications and health plan partnerships is highly valued for this Marketing & Growth Senior Manager position.
- What are the key responsibilities of the Marketing & Growth Senior Manager at Vanna Health?
- Key responsibilities include end-to-end conference and event execution, supporting business development by identifying visibility opportunities, developing marketing and communication content, and contributing to strategic planning and budgeting for marketing initiatives.
- What is the main goal of the Marketing & Growth Senior Manager at Vanna Health?
- The main goal is to serve as a critical link between Vanna Health's brand strategy, business development efforts, and external visibility, driving engagement with Medicaid health plans and managed care organizations.
- Will I need to travel for this Marketing & Growth Senior Manager role?
- Yes, willingness to travel to industry conferences and events as needed is a requirement for this role at Vanna Health.
- What is the company culture like at Vanna Health?
- Vanna Health is described as a mission-driven company that is rapidly expanding. They emphasize collaboration, operational excellence, and a commitment to transforming access to behavioral health care.