Job Overview
Job TitleSearch Engine Optimization Specialist
Job TypeFull Time
Offered Salary$95,000
LocationMalvern, PA
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Job Description
Search Engine Optimization Specialist at Vanguard
The Search Engine Optimization Specialist works under the general direction of a manager or senior team members to support SEO, GEO (Generative Engine Optimization), and AISO (AI Search Optimization) initiatives. This role focuses on execution, reporting, and coordination while developing functional expertise and understanding of how organic and Artificial Intelligence (AI) driven search supports business and sales strategy.
Core Responsibilities
- Supports SEO, GEO, and AISO initiatives under general direction, executing assigned tasks and contributing to larger programs.
- Executes defined components of SEO plans, aligning tactics to business objectives, sales strategy, and department priorities.
- Applies foundational SEO and AI search best practices, utilizing guidance from senior team members to complete assigned work and address routine issues.
- Communicates status, timelines, and issues related to SEO activity to team members and stakeholders, escalating risks as appropriate.
- Builds effective working relationships with marketing partners, content teams, analytics partners, and other stakeholders.
- Identifies potential risks related to SEO, GEO, and AISO initiatives and escalates issues to managers or senior team members.
- Supports data analysis and reporting by collecting, analyzing, and reporting on SEO and AI search performance data to support insights, planning, and optimization.
- Participates in special projects and performs other duties as assigned.
Qualifications
- Minimum 3 years of related work experience.
- Undergraduate degree or equivalent combination of training and experience.
- Foundational knowledge of SEO concepts and analytics tools.
- Prior experience with Conductor (preferred), BrightEdge, SEMrush, Search Atlas, SEO Clarity is strongly preferred.
- Experience with Artificial Intelligence is preferred, but not required.
- Interest in developing skills related to GEO and AISO.
Key skills/competency
- Search Engine Optimization
- Generative Engine Optimization
- AI Search Optimization
- SEO Analytics
- Data Analysis
- Reporting
- Digital Marketing
- Content Strategy
- Stakeholder Communication
- Risk Management
How to Get Hired at Vanguard
- Research Vanguard's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor.
- Tailor your resume for SEO Specialist: Customize your resume to highlight your SEO, GEO, and AISO experience, using keywords found in the Vanguard job description.
- Showcase relevant experience: Provide specific examples of your success in SEO analytics, optimization, and cross-functional collaboration.
- Prepare for technical questions: Brush up on foundational SEO concepts, analytics tools, and AI search trends relevant to Vanguard's initiatives.
- Demonstrate business acumen: Be ready to discuss how organic and AI-driven search strategies support business and sales goals at Vanguard.
Frequently Asked Questions
Find answers to common questions about this job opportunity
01What is the typical career path for a Search Engine Optimization Specialist at Vanguard?
02How does Vanguard support professional development for its Search Engine Optimization Specialists?
03What kind of projects would a Search Engine Optimization Specialist be involved in at Vanguard?
04What specific SEO tools does Vanguard utilize for Search Engine Optimization Specialists?
05What is Vanguard's approach to AI in search, and how does it impact the Search Engine Optimization Specialist role?
06Can I apply for the Search Engine Optimization Specialist role at Vanguard if I only have a strong interest in AI but no direct experience?
07What is the hybrid work model like for the Search Engine Optimization Specialist position at Vanguard?
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