Marketing Manager – Practice Management
Vanguard · Malvern, PA
- On site
- Full-time
- $100,000 / year
- Malvern, PA
Job highlights
- Develop and execute marketing strategies for financial professionals.
- Shape content and drive go-to-market initiatives.
- Collaborate with cross-functional teams and senior leaders.
- Manage marketing programs from concept to execution.
- Utilize strong communication and stakeholder management skills.
About the role
Marketing Manager
We are seeking a Marketing Manager to support the development and execution of a high‑visibility initiative focused on helping financial professionals address portfolio and practice‑level challenges. This role partners closely with cross‑functional teams to shape marketing and content strategies that drive measurable impact, strengthen operating models, and elevate how solutions are delivered to advisors.
As a strategic marketing partner, you will help translate business objectives into compelling value propositions, coordinated campaigns, and actionable go‑to‑market plans. This role offers the opportunity to influence strategy, lead execution, and collaborate with senior stakeholders across marketing, sales, and product teams.
Key Responsibilities
- Develop and own a defined content strategy that guides go‑to‑market decisions and prioritization.
- Support the creation and refinement of value propositions and positioning for targeted advisor audiences.
- Independently initiate and/or lead marketing programs and initiatives from concept through execution.
- Translate business objectives into clear marketing goals, strategies, and tactics, ensuring alignment with sales strategies and target markets.
- Provide guidance and consultation on marketing best practices, drawing on prior experience to address common challenges and obstacles.
- Ensure marketing plans are informed by competitive insights and aligned with regulatory considerations.
- Serve as a trusted marketing advisor to cross‑functional partners, ensuring solutions are aligned to business needs and stakeholder expectations.
- Proactively communicate status, risks, and key issues related to marketing activities to stakeholders, including business leaders and senior management.
- Build and maintain strong relationships across internal teams, influencing decisions and fostering collaboration.
- Identify, manage, and mitigate risks related to marketing initiatives, recommending solutions and securing stakeholder buy‑in as needed.
- Participate in special projects and perform additional responsibilities as assigned.
Qualifications
- Minimum of five years of related professional experience, including at least two years in a marketing role.
- Bachelor’s degree in Marketing or a related field (or equivalent professional experience) required. Graduate degree preferred.
- Demonstrated experience developing and executing integrated marketing strategies.
- Strong stakeholder management, communication, and influencing skills.
- Ability to operate independently while managing multiple priorities in a complex, cross‑functional environment.
Special Factors
Sponsorship
Vanguard is not offering visa sponsorship for this position.
About Vanguard
At Vanguard, we don't just have a mission—we're on a mission. To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.
Key skills/competency
- Marketing Strategy
- Content Strategy
- Go-to-Market Plans
- Value Proposition Development
- Stakeholder Management
- Cross-functional Collaboration
- Marketing Program Execution
- Financial Services Marketing
- Regulatory Compliance
- Communication Skills
Skills & topics
- Marketing Manager
- Marketing Strategy
- Content Strategy
- Go-to-Market
- Financial Services
- Stakeholder Management
- Integrated Marketing
- Campaign Management
- Advisor Marketing
- Marketing Execution
- Marketing
- Sales
- Product Marketing
- Malvern
- PA
- Hybrid
How to get hired
- Tailor your resume: Highlight your 5+ years of marketing experience, including 2+ years in marketing roles, and showcase your Bachelor's degree in Marketing or equivalent experience.
- Emphasize strategy and execution: Detail your experience in developing and executing integrated marketing strategies, particularly within the financial services industry.
- Showcase collaboration skills: Provide examples of your strong stakeholder management, communication, and influencing abilities in complex, cross-functional environments.
- Prepare for hybrid work: Be ready to discuss your understanding of and adaptability to a hybrid work model, with specific mention of in-office collaboration days.
- Research Vanguard's mission: Understand Vanguard's commitment to client financial well-being and how your marketing efforts align with their core values.
Technical preparation
Review marketing automation platforms and tools.,Study CRM systems and data analysis techniques.,Prepare to discuss campaign performance metrics.,Familiarize yourself with financial industry marketing regulations.
Behavioral questions
Describe a complex marketing challenge you solved.,How do you influence senior stakeholders effectively?,Share an example of leading a cross-functional team.,How do you prioritize multiple competing projects?
Frequently asked questions
- What is the work arrangement for the Marketing Manager role at Vanguard?
- This Marketing Manager position at Vanguard operates under a hybrid work model. Employees are required to be in the office on Tuesdays, Wednesdays, and Thursdays to foster collaboration and relationships. Mondays and Fridays offer the flexibility to work remotely or from the office in Malvern, PA.
- What qualifications are essential for the Marketing Manager position at Vanguard?
- To be considered for the Marketing Manager role at Vanguard, candidates need a minimum of five years of related professional experience, with at least two years specifically in a marketing role. A Bachelor's degree in Marketing or a related field (or equivalent professional experience) is required, and a graduate degree is preferred. Demonstrated experience in integrated marketing strategies and strong stakeholder management skills are also crucial.
- Does Vanguard offer visa sponsorship for the Marketing Manager role?
- No, Vanguard is not offering visa sponsorship for this Marketing Manager position. Candidates must have the legal right to work in the U.S. without sponsorship.
- How can I highlight my experience for the Marketing Manager role at Vanguard?
- To best highlight your experience for this Marketing Manager role at Vanguard, focus on quantifying your achievements in developing and executing integrated marketing strategies. Emphasize your stakeholder management, communication, and influencing skills, providing specific examples of how you've driven impact in complex, cross-functional settings. Detail your experience with content strategy and go-to-market plans, especially if you have experience in financial services.
- What kind of impact can a Marketing Manager have at Vanguard?
- As a Marketing Manager at Vanguard, you will have a high-visibility role focused on supporting financial professionals. You'll shape marketing and content strategies to drive measurable impact, strengthen operating models, and elevate solution delivery to advisors. This position allows you to influence strategy, lead execution, and collaborate with senior stakeholders, directly contributing to Vanguard's mission of long-term financial well-being for clients.