Digital Marketing Manager

Job Summary

Join Vanguard’s Financial Advisor Services (FAS) Digital & Analytics (D&A) organization as a Digital Marketing Manager. FAS D&A is leading the way in delivering personalized, data-driven digital experiences for financial advisors. As a Digital Marketing Manager, you will play a pivotal role in executing audience-based strategies that bring these experiences to life – delivering the right message at the right time to help advisors succeed.

This role is focused on end-to-end execution of digital journeys. You’ll leverage advanced marketing automation tools, AI-powered personalization, and a modern tech stack to design, build, and optimize integrated journeys that create meaningful advisor engagement.

Do you thrive in fast-paced, collaborative environments? Are you passionate about digital innovation and crafting seamless experiences? Do you want to work with cutting-edge tools to shape the future of advisor engagement? If so, this is the opportunity for you.

Key Responsibilities

Digital Journey Development

• Design and launch integrated digital experiences for financial advisors in partnership with your aligned Client Journey Management team.
• Build and deploy trigger-based, always-on digital journeys using Marketo.
• Create personalized landing pages and integrate them into journey strategies.

AI-Driven Personalization & Innovation

• Leverage AI tools to develop scalable, personalized digital assets.
• Leverage our engagement engine to orchestrate and automate end-to-end digital journeys - from strategy through execution - ensuring personalized, timely experiences for financial advisors.
• Continuously identify opportunities for journey experimentation and innovation.

Execution & Optimization

• Manage end-to-end journey execution, including email deployment, QA, and compliance submissions.
• Conduct A/B testing and experiments, applying insights to improve future strategies.
• Monitor journey performance, prepare review materials, and present actionable insights.

Data & Audience Strategy

• Collaborate with data analysts to inform next-best-action strategies and personalization.
• Partner with Senior Engagement Strategists on audience segmentation for journeys.
• Analyze engagement trends and behavioral data to refine targeting and improve journey effectiveness.

Collaboration & Stakeholder Engagement

• Develop and maintain strong relationships with internal stakeholders, ensuring open and effective communication across teams.
• Act as the subject matter expert for the digital tech stack, driving optimal use of tools and technologies.
• Provide strategic guidance and thought leadership to cross-functional teams, aligning digital initiatives with broader business objectives.

Ideal Candidate

• Undergraduate degree in Marketing or equivalent experience.
• Minimum 5 years of related work experience.
• Strong experience with Marketo preferred.
• Required experience in marketing automation platforms.
• Demonstrated AI expertise and ability to apply it in workflows.
• Skilled in persuasion and influence, confident presenting recommendations.
• Proven experience in A/B testing and experimentation to drive insights and optimize tactics.
• Creative thinker who drives innovation and sets strategic direction.
• Highly collaborative.

Work Model

This role follows Vanguard’s hybrid work model, requiring you to work on campus Tuesday through Thursday in our Malvern, PA office. Mondays and Fridays are remote.

Special Factors

Vanguard is not offering visa sponsorship for this position.

Key skills/competency

• Digital Marketing
• Marketing Automation
• AI Personalization
• Marketo
• Digital Journey
• A/B Testing
• Audience Segmentation
• Stakeholder Management
• Data Analysis
• Campaign Execution