Digital News and Social Media Content Strategist
UTest
Job Overview
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Job Description
About the Project
Are you a news junkie with a talent for spotting the next viral moment? uTest is looking for Subject Matter Experts (SMEs) in the US with a deep background in digital news media and social media content creation for a specialized, short-term consulting project.
In this high-impact project, you won't just be testing—you’ll be shaping how news is consumed. You will evaluate news events, identify headline-worthy quotes, and propose high-impact social media assets (like split-screen explainers and video highlights). If you have a pulse on current affairs and know exactly what makes a TikTok or X post go viral, we want your expertise for this limited-time opportunity!
Requirements
- Location: United States
- Professional Background: Proven experience in digital news media, specifically focusing on social media asset creation and management (static and video).
- Platform Expertise: Strong knowledge of YouTube, TikTok, and X, with a mastery of short-form storytelling.
- Editorial Eye: Ability to identify viral moments, emotional hooks, and "must-click" headlines from news and entertainment talk formats.
- Technical Skills: Hands-on experience creating and editing social media content.
- Communication: Comfortable participating in recorded recruitment calls and multiple feedback sessions with the project team.
- Nice to Have: Background as a Video Editor/Producer or experience in digital sector consulting.
Project Tasks
As a Digital News and Social Media Content Strategist, your responsibilities may include:
- Watching and evaluating live news events or shows.
- Defining chapters, topics, and sound-bites for social distribution.
- Proposing and creating visuals (quote carousels, split-screen explainers, etc.).
- Editing highlight videos and social posts.
- Comparing and advising on content strategy to improve engagement and reach.
Payout
Competitive SME Rates: Payouts will be structured based on the specific tasks completed per cycle and the time invested in consulting calls. Specific rates will be discussed during the recruitment call.
Key skills/competency
- Digital News Media
- Social Media Content Creation
- Viral Content Identification
- Video Editing
- Short-Form Storytelling
- YouTube
- TikTok
- X (Twitter)
- Content Strategy
- Editorial Judgment
How to Get Hired at UTest
- Research uTest's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor to understand their innovative approach to quality assurance.
- Tailor your resume strategically: Customize your resume to highlight proven experience in digital news media, social media content creation, and expertise with platforms like YouTube, TikTok, and X, emphasizing specific project successes.
- Showcase your viral content skills: Prepare a portfolio or examples demonstrating your ability to identify viral moments, create engaging short-form video, and craft compelling headlines for social distribution.
- Prepare for a consultative interview: Be ready to discuss your content strategy approach, specific examples of increasing engagement, and how you adapt to feedback in a project-based environment during recorded calls.
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