Senior Product Manager - Dash, Lead Management

About USA TODAY Co.

USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. If you are a California resident, you acknowledge that by applying for a job with us, this California Job Applicant Privacy Notice will apply to our collection, use, and disclosure of your personal information. To connect with us, visit www.usatodayco.com.

Job Summary

We’re looking for a Senior Product Manager to lead the Dash Lead Management experience that helps businesses capture, manage, and convert leads. This includes how clients work leads in Dash and how AI-powered agents support them behind the scenes.

You will serve as the lead product manager for Dash Lead Management, working closely with the product leader responsible for Dash reporting and with the broader Dash product team. This role reports to the Senior Director of Product Management.

Key Responsibilities

Dash Lead Management Owner

• Own the product vision and roadmap for the Dash experience where clients manage and follow up with leads: SMS Agent, Voice Agent, scheduling, lead activity and conversations, and surrounding lead-management workflows.
• Be accountable for outcomes in this area while partnering with teams that own lead acquisition, CRM integrations, and reporting.
• Ensure Dash Lead Management and Dash reporting work together as a cohesive product experience.

Discovery, requirements, and product definition

• Lead product discovery for your area: frame problems, gather inputs from customers and internal stakeholders, review data and feedback, and validate that planned solutions address the right issues.
• Turn ambiguous inputs into clear problem statements, product briefs, user flows, requirements, and edge cases that engineering and design can execute against.
• Own the overall requirements for your area, while collaborating with other product team members on detailed specifications and keeping work clear, aligned, and actionable.

Planning and execution

• Partner with the Senior Director of Product on quarterly planning for your domain: clarify priorities, sequence initiatives, and work with Engineering on scope, dependencies, and delivery dates.
• Maintain a clear view of roadmap, timelines, risks, and trade-offs; proactively surface options and recommendations when things change.
• Drive day-to-day execution with Engineering and Design so your area moves forward with clarity and accountability.

AI agents and lead insights

• Lead the product strategy for AI-powered agents (SMS, voice, scheduling), defining how they support lead response, qualification, and conversion.
• Work with engineering to shape agent behavior and conversation flows, providing clear requirements and examples.
• Define and refine AI-driven lead insights so Dash can summarize, categorize, and prioritize leads in ways users can act on.

Cross-functional leadership and go-to-market

• Partner with Sales, Customer Success, and Marketing to define positioning, value propositions, and launch plans for new lead-management and agent capabilities.
• Own product briefs and launch readiness for your area, including what is changing, who it is for, how it works, and how success will be measured.
• Join key customer and prospect conversations to represent the Dash roadmap for lead management, agents, and insights.

Metrics and collaboration

• Define and own the KPIs for your domain and review them regularly with stakeholders.
• Bring insights, recommendations, and status updates for your area into business reviews and strategy discussions.
• Work closely with other product team members contributing to Dash Lead Management, helping create clarity and alignment across the domain.

Experience & Skills

Must-have experience

• 7–10+ years of product management experience shipping complex, customer-facing SaaS products.
• Experience acting as the day-to-day product lead for a cross-functional area.
• Demonstrated experience shipping AI-powered agents or automation in an enterprise product, not just prototypes.
• Experience in advertising or marketing technology, with a solid understanding of lead generation and lead-management concepts.
• Experience working with CRM or lead-management platforms.
• Proven ability to lead discovery, define requirements, and drive product definition in ambiguous problem spaces.
• Proven ability to lead quarterly planning and road mapping, including defining priorities, sequencing work, and making trade-offs across multiple teams.
• Strong product sense and UI/UX taste, with a track record of working closely with design on high-usage web applications.
• You are a product leader first — comfortable working deeply with engineering and design to build and ship software — with marketing and lead-management experience layered on top.

Nice-to-have experience

• Experience with voice/SMS products or contact-center tools.
• Familiarity with integrating third-party platforms into a cohesive product experience.

Compensation

The annualized base salary for this role will range between $125,000 and $150,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.

Equal Opportunity Employer

USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where USA TODAY Co. employs employees. In addition, USA TODAY Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with USA TODAY Co., Inc. Applicants who require such accommodation should contact USA TODAY Co., Inc.’s Recruitment Department at Recruit@usatodayco.com. Applicants must be authorized to work in the applicable location. Applications from outside these regions will be removed from our system after submission.

Key skills/competency

• Senior Product Manager
• Product Vision and Roadmap
• SaaS Product Management
• AI-powered Agents
• Lead Generation
• Lead Management
• Marketing Technology
• CRM Integration
• Product Discovery
• Cross-functional Leadership