Digital Content Producer

About USA TODAY Co., Inc.

USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level, dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth-focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK and Newsquest (in the UK), we provide essential journalism, local content, and digital experiences. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses.

USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid.

Role Overview: Digital Content Producer

The Digital Content Producer drives content creation for USA TODAY’s newest products—currently USA TODAY Pets and USA TODAY Grocery—attracting and growing audiences across digital platforms. Reporting to the Audience Editor, this role combines strategy and creativity to turn big ideas into compelling stories.

The producer excels at rapidly sourcing information and shaping it into multiple formats—text, social, video—to meet audiences where they are. They may also appear on camera to create engaging video content. This role is pivotal in shaping emerging products and offers growth opportunities in reporting and audience development.

Success requires strong digital journalism skills, audience data fluency, and collaboration across teams, with a focus on flexibility, precision, and delivering content that supports engagement and revenue goals.

This role is remote and can be based anywhere in the US, except for Alaska and Hawaii.

Key Responsibilities

• Collaborate with colleagues in newsrooms to plan and create content in relevant formats that reach audiences where they are.
• Create original content such as stories, social graphics, social videos, or quizzes, ensuring they are relevant and engaging for our audiences.
• Occasional on-camera appearances for short-form video content on social platforms.
• Use metrics to monitor real-time audience engagement, making data-driven adjustments to tactical execution of the strategies.
• Use independent judgment in day-to-day activities.
• Partner with editors to pilot and implement innovative solutions on emerging platforms—including AI and automation workflows—to enhance content creation, distribution, and audience engagement.

Required Skills

• Strong writing and editing skills, with a focus on digital content and the ability to adapt to changing trends and technologies.
• Proficiency in SEO and social media optimization, with a commitment to continuous experimentation across emerging platforms, including AI.
• Experience working in a digital news publishing environment, with a keen interest in emerging digital tools and platforms.
• Ability to analyze audience metrics and use the data to inform the work.
• Excellent communication and collaboration skills.
• Familiarity with multimedia content editing.
• Attention to detail and ability to work under tight deadlines.
• Candidates should have facility with AI and automation and experience in using it to enhance their journalism.

Requirements

• College degree in journalism, marketing, or communications or equivalent work experience.
• 2-5 years of related work experience.
• Short video editing experience is a plus.
• Experience with analytics tools such as Google Analytics or Parse.ly.
• Ability to work independently and as part of a team.
• Strong organizational and multitasking skills.

Application Instructions

We are eager to learn more about you and how you fit this role. When you apply, don’t limit your upload to a resume; show us what you’ve done. To do so, put together a single document file that includes the following, in this order:

• Your resume – one to two pages.
• A cover letter that outlines how you would approach the job.

It is important that these items be assembled into a single document and uploaded in PDF format. Completing these steps will ensure that your application receives the highest consideration.

Key skills/competency

• Digital Journalism
• Content Strategy
• Audience Engagement
• SEO Optimization
• Social Media Marketing
• Video Production
• Data Analysis
• AI & Automation
• Multimedia Editing
• Cross-functional Collaboration