Vice President, Marketing & Brand Strategy
UNLOCKLAND
Job Overview
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Job Description
About UnlockLand
UnlockLand is an AI-driven PropTech company, recognized as a top innovator in the "Future of Lifestyle" PropTech Accelerator under Saudi Vision 2030, led by NITDP and REGA. Our mission is to transform how developers, investors, and governments plan, evaluate, and optimize real-estate assets.
We provide a decision system for real estate development, enabling partners to plan, evaluate, and optimize projects with speed and precision.
The Role: Vice President, Marketing & Brand Strategy
The Vice President, Marketing & Brand Strategy will own UnlockLand’s global positioning, growth engine, and industry narrative. This is a strategic executive role, shaping how AI-powered development intelligence is understood, adopted, and trusted across the real estate ecosystem. You will work directly with leadership to align brand, product, and global expansion strategy.
What You’ll Lead
Brand & Category Leadership
- Define and scale UnlockLand’s positioning as the AI operating system for development.
- Build thought leadership across Commercial Real Estate (CRE), PropTech, and AI.
- Elevate executive visibility and industry presence.
Growth & Demand Generation
- Design scalable B2B acquisition funnels.
- Lead digital marketing across LinkedIn, paid media, SEO, and content.
- Develop enterprise account-based marketing strategies.
Product Marketing & Go-To-Market (GTM)
- Translate AI + spatial intelligence into clear commercial value.
- Lead launch strategy and segment-specific messaging.
- Align marketing with sales and product for measurable growth.
Global Expansion
- Support market entry in high-growth regions (including MENA).
- Oversee event strategy (MIPIM, ICSC, BuiltWorlds, etc.).
- Build ecosystem partnerships across the built world.
What We’re Looking For
- 10+ years in B2B SaaS / PropTech / data-driven enterprise marketing.
- Experience scaling a high-growth company into category leadership.
- Strong understanding of commercial real estate or capital markets.
- Proven track record in digital acquisition + brand building.
- Strategic thinker with hands-on execution capability.
- Executive presence and strong external communication skills.
Key skills/competency
- Brand Strategy
- Digital Marketing
- B2B SaaS Marketing
- PropTech
- Demand Generation
- Product Marketing
- Global Expansion
- Thought Leadership
- Commercial Real Estate
- AI Marketing
How to Get Hired at UNLOCKLAND
- Research UNLOCKLAND's vision: Study their mission, AI-driven PropTech focus, and alignment with Saudi Vision 2030.
- Customize your resume: Highlight experience in B2B SaaS, PropTech, enterprise marketing, and brand building.
- Showcase strategic impact: Provide quantifiable examples of leading growth, category leadership, and digital acquisition success.
- Prepare for executive discussions: Demonstrate thought leadership, strong communication, and understanding of commercial real estate.
- Network strategically: Connect with UNLOCKLAND employees on LinkedIn; understand their corporate culture and priorities.
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