Virtual Assistant, Marketing & Launch Specialist

Virtual Assistant, Marketing & Launch Specialist

About the Role

This is an exciting opportunity for a highly capable and flexible Virtual Assistant to support the launch of a paid executive briefing publication on Substack and execute strategic marketing for existing and upcoming books. This execution-focused role requires precision, responsiveness, and discretion to secure initial paid subscribers and optimize book presence.

Launch begins next week. Initial outreach begins Tuesday. The goal is to secure the first paid subscribers within 2–3 weeks.

Primary Responsibilities

• Executive Briefing Launch (Immediate Priority): Set up and manage a new paid Substack publication under an existing account, configure subscription structure and payment settings, format and publish briefing content, prepare LinkedIn teaser posts and carousel content, track DM outreach progress, monitor subscriber conversion, and assist with follow-up messaging. Future phases may include LinkedIn Sales Navigator outreach and email campaign support to curated lists.
• Marketing Existing Book (Amazon): Optimize Amazon listing and categories, refine keywords, support organic social promotion, evaluate and manage Amazon ads if appropriate, and track performance metrics. Please indicate clearly if you have Amazon KDP and Amazon Advertising experience.
• Pre-Marketing for Upcoming Book (Launching March 15): Plan and coordinate teaser content, assist with landing pages or waitlists, support email sequencing, and coordinate the launch timeline.

Required Qualifications

• Proven experience with Substack setup and management.
• Demonstrated LinkedIn campaign support experience and familiarity with LinkedIn Sales Navigator.
• Proficiency with email marketing platforms.
• Amazon KDP experience preferred, along with Amazon Advertising experience.
• Exceptional written English skills.
• High attention to detail and ability to execute independently.

Work Style Requirements

• Flexible availability and comfort working around an irregular schedule.
• Ability to respond quickly during critical launch windows.
• Professional demeanor and discretion are essential.

Ideal Candidate

The ideal candidate will have experience supporting senior executives or consultants, understand B2B or enterprise audiences, and possess a disciplined, structured approach, steering clear of 'hype' marketing.

Key Skills/Competency

• Substack Management
• LinkedIn Marketing
• Email Campaigns
• Amazon KDP
• Digital Marketing
• Content Formatting
• Outreach Strategy
• Performance Tracking
• B2B Marketing
• Executive Support