Social Media Manager

About the Company

We’re a fast-growing premium matcha brand based in Santa Monica, CA, focused on wellness, performance, and culture. We’re seeking a creative, social-native Social Media Manager who deeply understands short-form content, emerging trends, and effective strategies for organic brand growth on TikTok and Instagram. This role is not about corporate scheduling; we want someone who can think creatively, push boundaries, and help us build a brand people genuinely care about.

Responsibilities of the Social Media Manager

• Plan and manage content calendars for TikTok & Instagram.
• Ideate, script, and help direct engaging short-form videos, including UGC, trend-based content, and compelling storytelling.
• Stay consistently on top of current trends, popular sounds, evolving content formats, and relevant cultural moments.
• Write captivating captions with strong hooks that authentically reflect the brand voice.
• Coordinate seamlessly with founders on new product drops, promotional campaigns, and broader marketing initiatives.
• Post content consistently and actively optimize for maximum engagement.
• Conduct basic analytics tracking to understand content performance (what’s working, what’s not).

What We’re Looking For

• Proven experience successfully growing or managing TikTok / Instagram accounts.
• A strong, intuitive understanding of short-form video content creation and strategy.
• A creative thinker who is deeply immersed in internet culture.
• Comfortable with rapid experimentation and fast iteration cycles.
• Familiarity with wellness, CPG (Consumer Packaged Goods), or lifestyle brands is a bonus.
• Reliable communication skills and a strong ownership mentality.
• Proficient video editing skills (e.g., CapCut, Adobe Premiere, Final Cut Pro, etc.).
• Experience with influencer or User-Generated Content (UGC) coordination.

Nice to Have (Not Required)

• Experience specifically with food, beverage, or supplement brands.

Deliverables

• A comprehensive 30-day content calendar.
• Consistent delivery of 3–5 posts per week.
• Ongoing ideation for new content and continuous optimization of existing content.
• Monthly performance recap outlining key insights and next steps.

Budget

~$1,500/month, depending on experience and scope of work. We are open to both hourly or fixed-price contract arrangements.

Why Join Our Team

• Be part of a fast-growing brand in the wellness space.
• Enjoy significant creative freedom to experiment and innovate.
• Opportunities for long-term potential and growth within the company.
• Direct access and collaboration with the company founders.
• A chance to help build a category-defining company.
• Free Matcha!

Key skills/competency

• Social Media Management
• TikTok Strategy
• Instagram Growth
• Short-Form Video
• Content Ideation
• Trend Spotting
• Video Editing
• UGC Coordination
• Brand Storytelling
• Performance Analytics