What experience does Opt Digital seek for a Senior Local SEO Content Writer?

Opt Digital values over 3 years of SEO content experience, especially in agency settings with a focus on writing service-based content that ranks locally.

How important is collaboration at Opt Digital for the Senior Local SEO Content Writer role?

Collaboration is key; candidates are expected to work closely with SEO specialists, account managers, and content managers to ensure their writing drives campaign success.

What tools should candidates be familiar with for the Senior Local SEO Content Writer position at Opt Digital?

Candidates need to be familiar with SEO tools like SurferSEO, SEMrush, Ahrefs, Clearscope, along with WordPress and Google Workspace to efficiently manage their workflow.

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This job post expired on November 10, 2025

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Senior Local SEO Content Writer

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Original Job Summary

About the Role

We’re looking for a Senior Local SEO Content Writer to join our growing team at Opt Digital and take ownership of writing and refining the content that fuels our client campaigns. This role isn’t just about hitting word counts. You will work closely with Content Managers, SEO Specialists, and Account Managers to produce content that ranks, converts, and positions clients as market experts.

What You Will Do

Produce polished, search-optimized service pages, blogs, and local landing pages
Collaborate with SEO Specialists and Account Managers to translate strategies into compelling content
Review, edit, and improve junior writers’ or outsourced teams’ work
Write within structured silos to build topical authority
Craft conversion-focused copy to drive leads and booked jobs
Conduct industry research to ensure accuracy and authority in trades and services niches
Refine briefs, templates, and content SOPs to maintain high output quality
Support the team by ensuring deadlines and quality standards are met

About Opt Digital

Opt Digital is a fast-scaling SEO agency supporting trades and service businesses including roofers, plumbers, electricians, landscapers, HVAC, and more across New Zealand, Australia, and the US. We are targeting $200K/month in recurring revenue and onboarding 6–12 new clients monthly. Our goal is to become the #1 Local SEO agency by 2026.

Key Skills/Competency

SEO
Content Writing
Editing
Local SEO
Conversion Copy
Industry Research
Collaboration
WordPress
SEO Tools
Google Workspace

How to Get Hired at

🎯 Tips for Getting Hired

Customize your resume: Highlight SEO content writing achievements.
Showcase local SEO skills: Include examples of ranking content.
Research Opt Digital: Understand the company’s campaigns and growth.
Prepare for interviews: Review content strategy and editorial processes.

📝 Interview Preparation Advice

Technical Preparation

Review current SEO trends and update tool skills.

Practice writing local service content for niche markets.

Familiarize with SurferSEO and SEMrush analytics.

Optimize WordPress workflow and Google Workspace usage.

Behavioral Questions

Describe a challenging SEO project you led.

Explain how you handle editorial feedback effectively.

Discuss teamwork in cross-functional content collaboration.

Share an experience managing tight deadlines successfully.

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