Polish Digital Marketing Specialist

About Legeakademiet/ToyAcademy

Legeakademiet/ToyAcademy is a leading online toy shop specializing in educational toys for children. Our mission is to promote learning through play, with a focus on neurological diversity and supporting all developmental needs. We offer toys that encourage creativity, imagination, and the development of gross and fine motor skills, balance, and coordination. Our dedication and unique approach have driven continuous growth for over 20 years, resulting in thousands of satisfied customers.

We currently operate international web shops in Norway, Sweden, Finland, Germany, and the Netherlands, and are expanding into Poland and other markets in 2026. As part of Creativ Company, a Danish multi-brand organization, this role may involve collaboration with other brands within the group.

The Role: Polish Digital Marketing Specialist

We are seeking a professional Polish-speaking Polish Digital Marketing Specialist to join our export team and help launch and grow our new Polish web shop. You will play a key role in establishing and enhancing brand awareness for Legeakademiet/ToyAcademy in Polish.

Key Responsibilities

• Establish and optimize the new ToyAcademy web shop, marketing over 5,000 toys for the Polish market, in collaboration with our Polish translator and localization specialist.
• Execute campaigns and daily marketing activities on Facebook, Instagram, newsletters, YouTube, and other platforms, following our established campaign structure and briefs.
• Develop and implement social media strategies in close collaboration with the marketing team.
• Manage national media relations and influencer collaborations.
• Oversee translations for Polish marketing activities.
• Support a smooth and agile operation, balancing tight brand guidelines with local adaptation and cultural relevance.

About You

• Professional Polish speaker with professional knowledge of the Polish market.
• Educational background in marketing and professional experience in the business.
• Positive, open-minded, and up to date with the latest e-commerce platforms, tools, and social media trends.
• Skilled in executing social content for branding and engagement.
• Detail-oriented, organized, and able to maintain structure during busy periods.
• Strategic thinker with a passion for market penetration and data analysis.

Preferred Qualifications

• Experience with Magento 2, Navision, or PIM systems.
• Proficiency in social media and online marketing.
• Interest in marketing activities on Pinterest, TikTok, or other relevant platforms.
• Understanding of data-driven decision-making, new technologies, AI, and market trends.
• Experience with Google Ads/Pmax, shopping ads, and a desire to stay informed about the latest developments.
• Familiarity with marketing tools such as Google Analytics, Google Search Console, Google Ads, and Klaviyo.
• Innovative mindset with fresh marketing and PR ideas.
• Understanding Danish is a plus.

Work Environment

You will be based in our cosy and welcoming office in Hørsholm, close to Kokkedal train station, working alongside a dedicated team of 30 colleagues. While remote work is possible occasionally, we prefer candidates who can primarily work from our office. The position is full-time (37 hours per week), with part-time options available during certain periods.

Key skills/competency

• Polish Market Expertise
• Digital Marketing Strategy
• Social Media Management
• E-commerce Optimization
• Campaign Execution
• Brand Awareness
• Influencer Marketing
• Content Localization
• Data Analysis
• Google Ads Management