Performance Marketing Director
@

Hybrid
$150,000
Hybrid
Part Time
Posted 4 days ago

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XXXXXXXXX XXXXXXXXXXX XXXXXXX****** @katespadenewyork.com
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Job Details

Introduction

Kate Spade New York, a global lifestyle brand embodying optimistic femininity, modern elegance, and joyful creativity, is seeking a results-driven Performance Marketing Director. This part-time remote role is ideal for a strategic leader who can blend luxury storytelling with advanced digital performance techniques.

Role Overview

The Performance Marketing Director will drive digital advertising strategy, scale omni-channel acquisition, and elevate the customer journey using data-driven decision making. The role requires balancing creative narrative with technical media expertise.

Key Responsibilities

  • Strategic Leadership: Develop end-to-end paid media strategies aligned with brand vision and revenue goals.
  • Performance & Optimization: Manage full-funnel media planning, execution, testing, and optimization.
  • Analytics & Measurement: Establish KPIs, analyze campaign results, and convert insights into strategies.
  • Collaboration: Work closely with brand marketing, e-commerce, CRM, creative, merchandising teams, and agency partners.
  • Innovation & Growth: Stay updated with consumer behavior and platform trends while driving customer lifetime value.

Qualifications & What We Offer

Applicants should have 5+ years’ experience in paid media/performance marketing, expertise with Meta Ads, Google/YouTube, TikTok, DSPs, programmatic, and CRM tracking, and strong analytical skills. This role offers flexible part-time remote work with competitive compensation within an inclusive and creative culture.

Key Skills/Competency

Performance Marketing, Paid Media, Digital Advertising, Omni-channel, Analytics, Optimization, Strategic Leadership, Luxury Branding, Remote, Data-driven

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How to Get Hired at

🎯 Tips for Getting Hired

  • Research Kate Spade New York's culture: Study brand values and recent digital strategies.
  • Customize your resume: Highlight experience with paid media and omni-channel campaigns.
  • Prepare measurable results: Showcase your data-driven advertising achievements.
  • Practice role-specific questions: Focus on luxury digital marketing and performance optimization.

📝 Interview Preparation Advice

Technical Preparation

Review Meta Ads setup and optimization.
Study Google/YouTube campaign management.
Practice data analytics and attribution methods.
Analyze bidding and conversion strategies.

Behavioral Questions

Describe your leadership style in digital projects.
Explain cross-team collaboration in previous roles.
Share examples of managing omni-channel campaigns.
Discuss handling high-pressure performance goals.

Frequently Asked Questions