Meta Ads Specialist

Meta Ads Specialist

We are seeking a highly skilled Meta Ads Specialist for a crucial 30-45 day launch sprint focused on a high-ticket luxury lifestyle membership. This is a unique opportunity to manage a pre-built, high-performing funnel, leveraging Instagram DM automation for conversions rather than traditional landing pages. The entire system is meticulously documented, requiring an expert operator to execute and optimize, not design from scratch.

The luxury lifestyle membership, priced at $5,000 per member, aims for 50 founding spots. All conversion path elements are established: creatives are filmed, the Typeform application is live, Stripe is connected, ManyChat DM automation is configured, and the pixel is installed. Your primary responsibility will be to manage the advertising side of this sophisticated funnel.

Key Responsibilities

• Daily monitoring of Meta Ads Manager to ensure continuous optimal performance. This is an active, daily engagement, not a 'set it and forget it' role.
• Making budget scaling decisions based on pre-defined cost-per-deposit thresholds to maximize efficiency.
• Actively managing creative rotation and combating fatigue across 4 cold and 3 retargeting creative assets.
• Executing weekly depositor exclusion list updates to refine audience targeting.
• Providing a weekly performance report using a pre-designed template, detailing campaign progress and insights.

The Specifics

• Initial daily budget starts at $100, with a clear scaling plan to $200-$300/day contingent on performance.
• Campaign strategy involves a 70/30 split between cold audience acquisition and retargeting efforts.
• Primary ad placements will be Instagram Reels and Feed.
• Targeting is exclusive to the US market, focusing on an affluent audience segment.
• This is a 30-45 day engagement with strong potential for extension based on successful outcomes and future membership intakes.

What We're Looking For In Your Experience

• Proven track record of running Meta campaigns where the primary conversion path is through Instagram DM automation (e.g., ManyChat), not a traditional landing page.
• Experience managing successful Meta Ads campaigns for high-ticket offers (valued at $1,000+) beyond standard e-commerce products.
• Comfort and proficiency in managing low-to-mid budget accounts ($100-$300/day), demonstrating that all accounts are given dedicated attention.
• A deep understanding of frequency, creative fatigue, and manual optimization techniques, with a philosophy against 'set it and forget it' approaches.

Compensation

This role offers a fixed monthly retainer. Please submit your proposed rate along with your answers to the following questions:

1. Have you run Instagram campaigns where ManyChat or another DM automation was the primary conversion path? What were the results?
2. What's the highest-ticket offer you've managed Meta ads for, and what was the cost per acquisition?
3. How many active ad accounts are you managing right now?
4. Are you available to start within the next 7-10 days?

Qualified candidates will receive the full Ad Operations Brief and an invitation for a quick call. We are seeking serious inquiries only; the funnel, creatives, and system are fully prepared. We need someone ready to execute and optimize immediately.

Key skills/competency

• Meta Ads Management
• Instagram Advertising
• DM Automation
• High-Ticket Offers
• Budget Scaling
• Creative Optimization
• Performance Monitoring
• Audience Targeting
• ManyChat
• Typeform Integration