Google Ads + GA4 Specialist

We're Hiring: Google Ads + GA4 Specialist

We are seeking a highly analytical and performance-driven Google Ads + GA4 Specialist to join our expanding digital marketing team. This full-time role, available for remote or hybrid work, is perfect for a results-oriented professional with extensive expertise in paid search strategy, conversion tracking, and data-driven optimization.

If you possess a passion for performance marketing, data accuracy, and driving revenue growth through measurable campaigns, we encourage you to apply.

Key Responsibilities

• Plan, execute, and optimize Google Ads campaigns across Search, Display, YouTube, and Performance Max.
• Manage campaign budgets effectively to achieve strong ROI / ROAS performance.
• Implement and maintain accurate conversion tracking using GA4 and Google Tag Manager.
• Analyze campaign performance data and provide actionable insights for improvement.
• Build advanced reports and dashboards in GA4 to monitor key performance indicators (KPIs) and attribution models.
• Conduct A/B testing on ad creatives, landing pages, and bidding strategies to enhance results.
• Collaborate with content, design, and development teams to improve overall funnel performance.
• Ensure data integrity, tracking accuracy, and compliance with industry best practices.

Required Qualifications

• 3+ years of hands-on experience managing Google Ads campaigns.
• Strong expertise in Google Analytics 4 (GA4) configuration, reporting, and event tracking.
• Experience with Google Tag Manager (GTM) and conversion setup.
• Deep understanding of Smart Bidding strategies and audience targeting.
• Ability to interpret complex data and translate it into strategic recommendations.
• Strong analytical mindset and meticulous attention to detail.
• Google Ads Certification (preferred).

What We're Looking For

• Data-driven decision maker.
• Strong problem-solving skills.
• Growth-oriented mindset.
• Ability to manage multiple campaigns and priorities concurrently.
• Clear communication and reporting skills.

What We Offer

• Competitive compensation package.
• Performance-based growth opportunities.
• Flexible working environment (Remote / Hybrid).
• Opportunity to manage high-impact campaigns.
• Collaborative and innovative team culture.

Key skills/competency

• Google Ads
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Paid Search
• Conversion Tracking
• Campaign Optimization
• Data Analysis
• ROI/ROAS
• A/B Testing
• Performance Marketing