Google Ads Expert

Key Responsibilities

As a Google Ads Expert, you will be responsible for comprehensive campaign management, performance optimization, data analysis, and continuous improvement across all Google Ads initiatives.

Campaign Management

• Plan, implement, and manage Google Ads campaigns across Search, Display, and other relevant formats.
• Conduct keyword research and structure campaigns to support clear targeting and performance tracking.
• Ensure campaigns follow best practices for scalability, efficiency, and performance measurement.

Performance Optimization

• Monitor key performance metrics including CTR, CPC, CPA, conversion rate, and ROAS.
• Identify opportunities to improve campaign efficiency through data-driven optimization.
• Adjust bidding strategies, targeting parameters, and ad creatives based on performance insights.

Data Analysis & Reporting

• Analyze advertising performance and provide clear insights on campaign effectiveness.
• Prepare concise performance summaries and recommendations for improvement.
• Work with internal teams to ensure proper tracking and data accuracy.

Continuous Improvement

• Stay informed about updates within the Google Ads ecosystem and emerging performance strategies.
• Run testing initiatives to refine ad messaging, targeting, and bidding approaches.
• Contribute strategic ideas to improve overall advertising performance.

Qualifications

• Demonstrated experience managing Google Ads campaigns with measurable results.
• Strong understanding of PPC strategy, campaign structure, and advertising metrics.
• Ability to interpret campaign data and translate insights into optimization actions.
• Familiarity with analytics platforms such as Google Analytics or similar reporting tools.
• Strong attention to detail and problem-solving skills.
• Ability to work independently in a part-time capacity while maintaining consistent performance.

What We Value

We value professionals who approach digital advertising with a data-driven mindset and a commitment to continuous improvement. Curiosity, accountability, and analytical thinking are key qualities that help drive success in this role.

Opportunity

This part-time opportunity offers the chance to collaborate with a team focused on performance marketing and measurable growth, while maintaining flexible working arrangements.

Key skills/competency

• Google Ads Management
• PPC Strategy
• Campaign Optimization
• Data Analysis
• Keyword Research
• Bidding Strategies
• Performance Metrics (CTR, CPC, CPA, ROAS)
• Google Analytics
• Problem-Solving
• Digital Advertising