Intermediate Advisor, Communications and Marketing

About The University of Ottawa Faculty of Medicine

Welcome to the University of Ottawa Faculty of Medicine, the first and largest bilingual medical faculty in Canada. Our learners have access to state-of-the-art facilities and specialized institutions as they learn alongside world-class physicians and scientists. Consistently ranked among the top 10 medical schools in Canada, our faculty is among the top faculties of medicine in the world for research impact in biomedical and health sciences.

Position Purpose

The Intermediate Advisor, Communications and Marketing contributes to the development and growth of programs and services offered by the sector through strategic use of marketing and communication tools. This role involves generating web content, conceptualizing and implementing communications and marketing plans to project a positive image, promote the brand, and increase the visibility of the sector. The advisor also acts as a resource person to employees of the sector on inquiries related to communications and marketing to ensure compliance with established policies and standards.

Key Responsibilities

• Communications: Develop and execute an annual communications plan supporting the sector’s needs for various internal and external target audiences. Generate content for annual reports, news bulletins, brochures, speeches, web, social media, and press releases, and coordinate translation. Perform needs and cost/benefit analyses of proposed communications plans to support annual budget planning and ensure compliance with budget limits.
• Marketing: Develop and implement marketing strategies for the sector, contributing to the corporate marketing and communications plan. Design marketing material and collaborate with graphic designers, photography, and printing resources in its production to promote the sector while ensuring compliance with graphic standards. Perform needs and cost/benefit analyses of proposed marketing plans to support annual budget planning and ensure compliance with budget limits.
• Quality assurance: Develop performance indicators and monitor performance by executing consultations and surveys to maximize the effectiveness of marketing and communications activities/products. Analyze results and coordinate improvements to optimize the use of marketing and communications tools.
• Trends and needs analysis: Initiate and execute market research studies and analyze results to identify potential new markets and program/service offerings. Analyze and evaluate communications and advertising needs and propose solutions contributing to the sector's annual strategic plan.
• Media relations: Act as the first point of contact for relations with media to facilitate responses to media requests and make referrals to subject matter experts when necessary.
• Client advice: Provide advice and tools to employees of the sector in the preparation of communications and promotional material to ensure visual identity and compliance with communication policies, web, accessibility, and official language standards. Act as resource person for the sector for inquiries pertaining to the creation of accessible documents.
• Web content management: Anticipate requirements and generate web content to best meet ongoing business needs while ensuring compliance with web, official language, and accessibility standards and established policies. Develop and evaluate performance indicators for web usage and usability, and coordinate improvements to maximize the effectiveness of the sector’s web sites.
• Events management: Lead all aspects of planning and execution for small- to mid-sized events for student recruitment and other special events to project a positive image of the faculty and/or the university. Form and chair event planning committees, identify elements and timelines, monitor and communicate progress. Develop event budgets and ensure activities take place within budget limitations. Develop performance indicators and monitor performance to maximize the effectiveness of liaison and recruitment activities.
• Liaison: Participate in internal and external meetings and events to facilitate outreach, engagement, and collaboration. Promote programs, developments, and ongoing activities. Represent the sector during external recruitment activities.

What You Will Bring

Essential Qualifications:

• Knowledge of marketing and communications principles normally acquired through a postsecondary degree in a related discipline or an equivalent combination of education and work experience.
• Minimum 3 years of demonstrated experience in a similar role.

Other Qualifications:

• Advanced knowledge of computer systems and software including graphic design and web applications, social media platforms, spreadsheets, databases, Internet, and e-mail.
• Knowledge of web accessibility guidelines and experience in their application.
• Experience in developing and implementing a communications plan.
• Experience giving presentations to large groups in both official languages.
• Experience in event planning and organization.
• Experience managing projects.
• Strong public relations, interpersonal, and communication skills.
• Strong organizational skills.
• Ability and availability to occasionally travel outside of the city to facilitate recruitment activities, and to work outside of normal office hours.
• Experience managing social media is considered an asset.
• Experience recording and editing video is considered an asset.
• Advertising and email marketing experience is considered an asset.
• Bilingualism - French and English (spoken and written).

Key Competencies at uOttawa

• Planning: Organize in time a series of actions or events in order to realize an objective or a project. Plan and organize own work and priorities in regular daily activities.
• Initiative: Demonstrate creativity and initiative to suggest improvements and encourage positive results. Is proactive and self-starting. Show availability and willingness to go above and beyond whenever it is possible.
• Client Service Orientation: Help or serve others to meet their needs. This implies anticipating and identifying the needs of internal and external clients and finding solutions on how to meet them.
• Teamwork and Cooperation: Cooperate and work well with other members of the team to reach common goal(s). Accept and give constructive feedback. Able to adjust own behaviour to reach the goals of the team.

Key skills/competency

• Strategic Communications Planning
• Marketing Strategy Development
• Content Generation & Management
• Event Planning & Execution
• Media Relations Management
• Web Accessibility Standards
• Project Management Expertise
• Graphic Design Software Proficiency
• Social Media Engagement
• Bilingualism (French/English)