Digital Marketing and Analytics Intern
Universal Music Group
Job Overview
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Job Description
Digital Marketing & Analytics Intern - Universal Music Group
Universal Music Group (UMG) is the world’s leading music company, committed to artistry, innovation, and entrepreneurship. We identify and develop recording artists and songwriters, and we produce, distribute, and promote critically acclaimed and commercially successful music.
UMG’s core values include Authenticity, Boldness, Creativity, Connection, Drive, and Insight. These values define our people and make UMG a renowned company in the music industry.
About the Role
We are seeking a Digital Marketing & Analytics Intern for a 6-month duration, based in Singapore, from January 2026 to June 2026. This internship offers a unique opportunity to gain hands-on experience in the music industry.
Responsibilities:
Social Trends
- Track social trends in music consumption.
- Monitor song consumption patterns.
- Analyze social media metrics and content types.
- Analyze social media performance across various platforms.
Radio, DSPs and eCommerce
- Monitor and update weekly radio charts.
- Revise and update Spotify ads for music releases.
- Track song releases, including chart positions, trends, and streaming data.
- Design and edit content for ads on Spotify, YouTube, and eCommerce stores using tools like Canva, Photoshop, and Premiere Pro.
- Manage Spotify accounts and curate dynamic and fixed playlists.
Others
- Assist in event execution as needed.
What You'll Bring:
- A deep passion for music, entertainment, and pop culture.
- A strong understanding of the latest trends on social media, pop culture, and target audiences.
- Good project management, organizational, and communication skills.
- A strong understanding of short-form video platforms like TikTok, Instagram Reels, and YouTube Shorts.
- Ability to perform under pressure and multitask in a fast-paced environment.
- Familiarity with Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) is a bonus.
Interested candidates are encouraged to apply via the provided link. Only shortlisted applicants will be contacted.
About Universal Music Group:
Universal Music Group (UMG) is the global leader in music-based entertainment. With operations in over 60 countries, UMG engages in recorded music, music publishing, merchandising, and audiovisual content. We boast the most comprehensive catalog of recordings and songs across all genres, identifying and developing artists, and producing and distributing critically acclaimed music worldwide. Committed to artistry, innovation, and entrepreneurship, UMG continuously fosters the development of new services, platforms, and business models to expand opportunities for our artists and create new experiences for fans. Our operations include Universal Music Enterprises and Universal Strategic Marketing, Universal Music Publishing Group, and Bravado.
Key skills/competency:
- Digital Marketing
- Music Trends
- Social Media Analytics
- Content Creation
- Spotify
- YouTube
- eCommerce
- Project Management
- Adobe Creative Suite
- Data Analysis
How to Get Hired at Universal Music Group
- Tailor your resume: Highlight experience with social media analytics, music trends, and content creation tools.
- Show your passion: Emphasize your deep interest in music, pop culture, and short-form video platforms.
- Demonstrate skills: Detail your proficiency with Adobe Creative Suite and project management abilities.
- Apply early: Submit your application through the provided link to increase your chances of being contacted.
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