Director, Product Marketing AI
Unity · New York, NY
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- On site
- Full-time
- $238,000 / year
- New York, NY
Job highlights
- Lead AI product marketing strategy and execution.
- Develop and launch new AI products.
- Drive product adoption and market awareness.
- Analyze market trends and customer insights.
- Build and lead a high-performing marketing team.
About the role
Director, Product Marketing AI
Unity (NYSE: U) is seeking a strategic and detail-oriented Director, Marketing - AI to lead all marketing efforts, and drive demand and awareness for our AI products. Reporting into the VP, Go to Market, you will be responsible for developing and executing comprehensive marketing plans that align with our business objectives, drive product adoption, enhance brand visibility, and keep Unity positioned in the rapidly evolving AI space. The ideal candidate will possess a deep understanding of the AI landscape, have experience in Product Marketing or Product Management, and have a proven track record of bringing AI products to market and driving adoption at scale.
What You'll Be Doing
- Acting as a well-rounded Marketing leader, driving an end-to-end Marketing strategy for our Unity AI product, and tying our overall Unity wide AI story together
- Collaborate with product management and engineering teams to define product positioning, messaging, and value propositions.
- Lead go-to-market strategies for new product launches, ensuring alignment with sales and customer success teams.
- Develop and implement marketing strategies that drive product awareness, engagement, and demand in the AI sector.
- Analyze market trends, customer insights, and competitive landscape to inform marketing initiatives and further product development.
- Oversee the development of high-quality, relevant content that resonates with target audiences, including whitepapers, case studies, blog posts, and videos.
- Leverage thought leadership to establish Unity as a trusted authority in the AI space.
- Design and execute multi-channel marketing campaigns aimed at lead generation and nurturing.
- Utilize metrics and analytics to measure campaign effectiveness, optimize performance, and report on ROI.
- Build and lead a high-performing marketing team, fostering a culture of collaboration, innovation, and continuous improvement.
- Mentor team members, providing guidance and support for their professional development.
What We're Looking For
- Bachelor's Degree in Marketing, Business, or a related field; MBA preferred.
- At least eight (8) years of experience in marketing, with at least five (5) years in Product Marketing or Product Management within the technology or AI sector.
- Proven track record of developing and executing successful marketing strategies that drive demand and revenue growth.
- Strong understanding of AI technologies and the ability to communicate complex concepts to diverse audiences.
- Exceptional writing and content creation skills, with a portfolio demonstrating expertise.
- Proficient in digital marketing tactics and tools, including SEO, SEM, email marketing, and social media.
- Experience in managing and mentoring marketing teams.
Key skills/competency
- Product Marketing
- AI Strategy
- Go-to-Market Strategy
- Demand Generation
- Content Creation
- Digital Marketing
- Team Leadership
- Market Analysis
- Product Management
- Marketing Campaigns
Skills & topics
- Director of Product Marketing
- AI Marketing
- Product Marketing Manager
- Marketing Strategy
- Go-to-Market Strategy
- Demand Generation
- Content Creation
- Digital Marketing
- Team Leadership
- Market Analysis
- Unity
- AI Products
- Technology Marketing
- Product Management
- Marketing Campaigns
- SEO
- SEM
- Email Marketing
- Social Media
- ROI
- Leadership
- Mentorship
How to get hired
- Tailor your resume: Highlight AI marketing experience and leadership.
- Showcase your portfolio: Demonstrate content creation and campaign success.
- Understand Unity's AI vision: Align your application with their goals.
- Prepare for interviews: Discuss AI market trends and product strategy.
- Network strategically: Connect with Unity's marketing and product teams.
Technical preparation
Understand AI technologies deeply.,Master product positioning and messaging.,Develop multi-channel marketing campaigns.,Analyze market trends and performance metrics.
Behavioral questions
Describe leading a product launch strategy.,How do you foster team collaboration?,Share an example of driving market adoption.,Discuss your approach to market analysis.
Frequently asked questions
- What is the primary focus for the Director, Product Marketing AI role at Unity?
- The Director, Product Marketing AI at Unity will lead all marketing efforts for AI products, focusing on driving demand, awareness, and product adoption within the rapidly evolving AI landscape. This includes developing and executing comprehensive marketing plans and unifying Unity's overall AI story.
- What are the key responsibilities of the Director, Product Marketing AI at Unity?
- Key responsibilities include developing end-to-end marketing strategies for Unity AI products, defining product positioning and messaging, leading go-to-market strategies for new launches, designing and executing multi-channel campaigns, analyzing market trends, overseeing content creation, and building/mentoring a marketing team.
- What qualifications are essential for the Director, Product Marketing AI position at Unity?
- Essential qualifications include a Bachelor's Degree in Marketing or Business (MBA preferred), at least 8 years of marketing experience with 5+ years in AI Product Marketing/Management, a proven track record in driving demand and revenue, strong AI technology understanding, exceptional content creation skills, proficiency in digital marketing, and experience managing marketing teams.
- Does Unity offer relocation or visa sponsorship for the Director, Product Marketing AI role?
- No, Unity does not offer relocation support or work visa/immigration sponsorship for this specific position.
- What kind of benefits can I expect as a Director, Product Marketing AI at Unity?
- Unity offers a wide range of benefits designed to support well-being and work-life balance, which may include comprehensive health, life, and disability insurance, commute subsidies, employee stock ownership, competitive retirement plans, generous vacation time, parental leave, mental health support, and training programs. Specifics vary by country and employment status.
- How does Unity approach diversity and inclusion for the Director, Product Marketing AI role?
- Unity is a proud equal opportunity employer committed to fostering an inclusive, innovative environment. They celebrate employee diversity and are dedicated to supporting the evolving needs of their customers, partners, and collaborators through an inclusive culture.
- What is the expected salary range for the Director, Product Marketing AI at Unity?