Social Media Specialist - Remote
UnitedHealth Group · Boston, MA
- On site
- Full-time
- $130,000 / year
- Boston, MA
Job highlights
- Execute enterprise social media program, from concept to paid support.
- Develop and manage social content calendars and creation.
- Publish and schedule content across social media accounts.
- Analyze performance, provide insights, and optimize content.
- Utilize social media tools and healthcare compliance knowledge.
About the role
Social Media Specialist - Remote
UnitedHealth Group is a health care and well-being company that's dedicated to improving the health outcomes of millions around the world. We are comprised of two distinct and complementary businesses, UnitedHealthcare and Optum, working to build a better health system for all. Here, your contributions matter as they will help transform health care for years to come. Make an impact with a team that shares your passion for helping others. Join us to start Caring. Connecting. Growing together.
We are looking for a Social Media Specialist to support our enterprise Social Media team. The Specialist will work with the team to execute our growing social media program, from content concepting to paid social support.
You'll enjoy the flexibility to work remotely from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.
Primary Responsibilities
Content Strategy & Development
- Build and maintain social content calendars aligned with business priorities and communications framework
- Coordinate with Insights & Intelligence and Community & Listening to inform content opportunities that ladder up to our communications framework
- Curate opportunities for content based on social media listening, trendspotting and user generated content
- In partnership with design and agency partners, create content right sized for social media platforms and key audiences
- Coordinate SME reviews and approvals
- Attend content sharing meetings for the enterprise and share plans as appropriate
Publishing & Paid Support
- Manage day-to-day publishing and scheduling across social media accounts
- Boost content to key audiences and optimize as appropriate
- Support paid budget management
- Attend regular meetings with channel partners and provide summaries to the team on opportunities for testing
Analytics & Optimization
- Measure performance of content against KPIs
- Provide insights and recommendations to improve content effectiveness
- Support reporting for leadership and campaign reviews
You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required Qualifications
- 3+ years in social media, content strategy, or digital marketing
- Paid social experience, boosting content across multiple platforms to key audiences
- Familiarity with healthcare compliance requirements (HIPAA, FDA guidelines, FTC advertising standards)
- Proficiency with social media tools, analytics platforms, and content creation
- Proven solid storytelling skills; ability to translate complex topics into accessible, engaging content
- Proven excellent organizational skills and attention to detail; ability to manage multiple priorities in a fast-paced environment
Preferred Qualification
- Experience in healthcare or regulated industries
All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy.
Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $72,800 to $130,000 annually based on full-time employment. We comply with all minimum wage laws as applicable.
Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.
Key skills/competency
- Social Media Strategy
- Content Creation
- Paid Social Advertising
- Analytics and Reporting
- Healthcare Compliance
- Storytelling
- Project Management
- Digital Marketing
- Trendspotting
- Community Management
Skills & topics
- Social Media Specialist
- Social Media Marketing
- Content Strategy
- Digital Marketing
- Paid Social
- Healthcare Marketing
- Content Creation
- Analytics
- Remote
- UnitedHealth Group
How to get hired
- Tailor your resume: Highlight 3+ years in social media, content strategy, or digital marketing, emphasizing paid social experience.
- Showcase healthcare knowledge: Detail familiarity with HIPAA, FDA, and FTC regulations if applicable.
- Demonstrate storytelling skills: Provide examples of translating complex topics into engaging content.
- Quantify achievements: Use data to show success in content performance, audience engagement, or campaign ROI.
- Address remote work: Confirm adherence to UnitedHealth Group's Telecommuter Policy.
Technical preparation
Behavioral questions
Frequently asked questions
- What are the key responsibilities for a Social Media Specialist at UnitedHealth Group?
- As a Social Media Specialist at UnitedHealth Group, you'll be responsible for developing and executing the social media content strategy, managing content calendars, creating and publishing content across platforms, supporting paid social campaigns, and analyzing performance against KPIs. You will also ensure content adheres to healthcare compliance requirements.
- What qualifications are required for the Social Media Specialist role at UnitedHealth Group?
- Required qualifications include 3+ years in social media, content strategy, or digital marketing; experience with paid social advertising; familiarity with healthcare compliance (HIPAA, FDA, FTC); proficiency with social media tools and analytics; strong storytelling abilities; and excellent organizational skills.
- Is the Social Media Specialist position at UnitedHealth Group remote?
- Yes, this Social Media Specialist position is remote and allows you to work from anywhere within the U.S. However, if you are in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.
- What is the salary range for the Social Media Specialist role at UnitedHealth Group?
- The salary for this Social Media Specialist role ranges from $72,800 to $130,000 annually, based on factors such as local labor markets, education, work experience, and certifications.
- What is the application deadline for the Social Media Specialist position at UnitedHealth Group?
- The application deadline for this Social Media Specialist position will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. The posting may be removed early due to applicant volume.
- Does UnitedHealth Group offer benefits for the Social Media Specialist role?
- Yes, UnitedHealth Group offers a comprehensive benefits package, incentive and recognition programs, equity stock purchase, and 401k contribution, subject to eligibility requirements, in addition to the annual salary.
- What kind of content will a Social Media Specialist create for UnitedHealth Group?
- A Social Media Specialist will create content that is right-sized for social media platforms and key audiences, translating complex healthcare topics into accessible and engaging content, aligned with business priorities and the communications framework.