Associate Manager, Digital Marketing

Associate Manager, Digital Marketing at UNIQLO

We are looking for a hands-on Associate Manager, Digital Marketing to join the Performance Marketing team. This individual will contribute to the management and performance optimization of several digital channels, including Affiliate, Display, and Paid Social. This role plays a critical part in campaign performance and reporting, working closely with the Digital Marketing Manager. The ideal candidate possesses excellent analytical skills and a passion for retail, e-commerce, and the digital marketing industry. Experience with at least some of the listed channels is preferred.

Job Responsibilities

• Partner with the Performance Manager on the coordination and management of campaigns across multiple channels, ensuring program-specific ROI goals are met.
• Work closely with third-party vendors and agencies through ongoing marketing communication and weekly calls, providing clear direction for proper campaign and channel support.
• Serve as the day-to-day contact for vendors or internal parties specific to campaign responsibilities.
• Maintain alignment with company initiatives, utilizing a robust promotional and product calendar to ensure all partners are aware of and support key initiatives.
• Develop and maintain reporting at all data levels to fully understand the business and identify performance optimization opportunities.
• Translate analytic insights into actionable recommendations that improve overall performance.
• Develop brand-focused tactics and execute ROI-positive initiatives, tracking performance against KPI metrics.
• Work closely with the Creative agency to brief requests and manage all coordination through asset completion.
• Review and provide feedback and approval on ad copy across various channels.
• Collaborate with cross-functional teams on various initiatives.
• Promote positive working relationships within the team, overall marketing/e-commerce departments, the company, and the vendor community.
• Work closely with the Manager to ensure projects and tasks are completed successfully.
• Ability to communicate owned areas of campaigns effectively, both orally and in writing.
• Stay up to date with industry trends.

Job Qualifications/Requirements

• Bachelor’s Degree.
• 2-3 years of hands-on digital marketing experience managing large-scale, performance-driven campaigns (direct experience with Display and/or Affiliate preferred).
• Proven ability to communicate with all levels of management and external/internal partners.
• Extremely detail-oriented, with clear and proven organizational skills.
• Strong quantitative skills, including analytical abilities and math proficiency.
• Strong Organizational skills, content asset management.
• Strong communication and collaboration skills.
• Flexible and adaptable to changing needs of the team/department.
• Experience with Omniture, Google Analytics, or similar reporting tools.
• Expert with Excel and PowerPoint required, as well as platform knowledge (Meta, TikTok, YouTube etc.).
• Other duties assigned by manager.
• Frequent in-person collaboration.

Salary Information

The offered salary or salary range ($72,000 - $78,000) is based on several factors, including, but not limited to, overall experience, relevant experience, education level, certifications, applicable skills and expertise, and location of the position.

Key skills/competency

• Digital Marketing
• Performance Marketing
• Affiliate Marketing
• Display Advertising
• Paid Social
• Campaign Management
• Data Analysis
• ROI Optimization
• Google Analytics
• Excel