Area Sales Manager Africa and Arab Countries

Company Overview

UNIMAC–GHERRI, part of the AROL Group, manufactures machines and packaging lines for food products. The company's core business is the filling and closing of glass, metal, and plastic containers with twist-off and pre-threaded caps, for packaging dense, semi-dense, and pasty products.

Also part of the AROL Group are:

• AROL focused on the design and production of capping systems and cap orientation and feeding systems for bottling lines;
• TIRELLI specialized in the design and production of filling, capping, and labeling systems, mainly for the cosmetics, personal care, and pharmaceutical industries;
• MACA ENGINEERING specialized in the construction and supply of automatic machines and lines for the production and assembly of aluminum and plastic caps and closures;
• LAMFI EQUIPMENT specialized in the construction of automatic machines for inserting disks and assembling plastic closures.

The AROL Group designs and manufactures in 7 locations across Italy and supports its customers worldwide through 14 subsidiaries on 4 continents.

About Us

TIRELLI is an Italian company specialized in the design and production of filling, capping, and labeling systems, mainly for the cosmetics, personal care, and pharmaceutical industries. As part of our strategy to expand into Africa and Middle East countries, we are looking for a dynamic, customer-oriented professional with solid technical and commercial experience, who will be responsible for opening new markets and identifying new clients.

Role Mission

Drive business development in Africa and Middle East countries market by promoting the Tirelli and Unimac-Gherri products range to existing and potential customers, with a special focus on the food and personal/home care and chemical industries.

Main Responsibilities

• Manage the full sales cycle: from lead generation to deal closing.
• Strengthening and growing the existing customer portfolio through visits, calls, and ongoing relationship management.
• Identify new business opportunities within the assigned territory, especially in the food sector.
• Representing the company at trade fairs, events, and local or international networking activities.
• Collaborate with the technical team to understand and communicate the most suitable solutions for customer needs.
• Use the company CRM to track activities, pipeline, and performance.

Requirements

• Minimum of 3 years of sales experience, preferably in packaging.
• Degree in Engineering, Business, or a related field.
• Strong interpersonal and negotiation skills, with a results-oriented mindset.
• Self-motivated, independent, and entrepreneurial spirit.
• Fluency in English is essential; knowledge of Arabic, French, and Italian is a valuable asset.
• Proficiency in Microsoft Office and CRM tools.
• Availability to travel more than 70% of the time across Africa & Middle East Countries with occasional trips to headquarters in Italy.

Applications from candidates willing to relocate to Morocco will receive priority consideration.

Key skills/competency

• International Sales
• Business Development
• Market Expansion
• Negotiation Skills
• Customer Relationship Management
• Lead Generation
• Packaging Industry Sales
• CRM Software Proficiency
• Technical Product Knowledge
• Cross-cultural Communication