CX Lead Generation Specialist

Who We Are

Unilever Food Solutions (UFS) is the €3bn+ foodservice division of Unilever, leading the dynamic Food Service market across its categories with ambitious growth objectives. UFS markets a range of professional food and beverage products and services to operators across 72 countries, priding itself on creating value for customers through culinary solutions and improving the food experience for everyone from distributors and operators to diners and consumers.

UFS is accelerating its digital transformation to fuel growth through data-driven and technology-enabled Go-to-Market (GtM) capabilities. Our global ambition is to reach 3 million operators by 2030 via an online & off-line contact strategy. Within the US, the focus of UFS Customer Development and Marketing is to engage with customers in unique and specific ways to generate demand for our professional brands and create long-term value for our partners.

Job Purpose

As a CX Lead Generation Specialist, you will be a key member of a market sales team tasked to drive sustainable business growth via new Operators wins in a specific geographic market. Fundamental efforts to ensure your success include:

• Help shorten the sales cycle by creating new contacts with targeted restaurants and non-commercial accounts with the intent to bring new culinary inspiration to their menus.
• Develop a collaborative calendar process with the Territory Development Managers in the market to bring new customer meetings into their schedules and prepare them for successful culinary ideations.
• Follow through with marketing action plans ABM (Account Based Marketing) where customer leads need to be contacted after responding to UFS marketing campaigns.
• Create Penetration playbook, build basket affinities for Citadel.
• Conduct Analysis using sales data and Trade Partner Playbooks to create priority customer urgent actions for customers at risk of lapsing and customers on the verge of becoming loyal customers.
• Utilize Salesforce, Firefly to better target non-commercial operator leads in Education and Entertainment channels.
• Connect with and secure new meetings with key stakeholders.
• Support the unique Operator Group in your market by helping design action and engagement plans with TDMs (example: NYC / Deli).
• Accountable for helping the region deliver business targets in Sales $, Reach & Penetration, and market share for operators and reduce average sales cycle by 25%.
• Provide virtual culinary consultation to targeted operators as you contact them to further interest in business partnerships.
• Conduct F2F and Virtual Sampling, Ideation, Cooking Demo using culinary knowledge to secure new opportunities or increase volume usage by new menu applications or into existing dishes.
• Use relevant selling stories to help deliver the revenue savings and or efficiency improvements from UFS solutions.
• Build & Nurture relationships with key Trade Partners and local Distributor Sales Rep’s.
• Implement Contact Matrix for Key Trade customers with a Squad approach (where possible) for more effective customer management.

This is an exciting role and a great development opportunity for an ambitious and motivated individual. It’s a role where the right individual can really make a difference.

Digital & Data Responsibilities

• Engage on automated warm leads & targeted leads driven via CRM (Salesforce).
• Drive conversion of leads in territory.
• Grow penetration strike rate target achievement based on SKU prioritization.
• Data Enrichment – continuously enrich all operator data to ensure personalized content.
• Implement Omni channel (On and Offline) contact strategy for your territory.

Essential Qualifications

• 2-3 years of working experience preferably in the Foodservice Industry.
• Proven track record in sales, preferably in the Foodservice Industry.
• Digital & Data analysis, compiling action plans from insights.
• Strong working knowledge of Excel, MS Office, Power BI.

Unilever Performance Behaviors

• 3 Steps Ahead
• Focus on What Matters Most
• Deeply Caring
• Deliver with Excellence

Our Culture

• Caring Deeply: Positive Tensions for Bigger Outcomes, Fairness and Transparency, Performance AND care.
• Staying Three Steps Ahead of the Market: Build Future While Delivering today, Think Big simplify, commit, Lead Shape Disrupt Mkt.
• Delivering with Excellence: Pride in our Execution, Best in Reality, Developing Breakthrough solutions.
• Focusing on What Matters Most: Fewer Bigger Things, Fight for What matters most, Challenging and Debating Right Choices.

What We Can Offer You

Culture for Growth | Top Notch Employee Health & Well Being Benefits | Every Voice Matters | Global Reach | Life at Unilever | Careers with Purpose | World Class Career Development Programs | Check Out Our Space | Focus On Sustainability

At Unilever, inclusion is at the heart of everything we do. We welcome applicants from all walks of life and are committed to creating an environment where everyone can thrive/succeed. All applicants will receive fair and respectful consideration, and we actively support the growth and development of every employee.

Key skills/competency

• Lead Generation
• Sales Strategy
• Foodservice Industry
• Customer Relationship Management (CRM)
• Data Analysis
• Salesforce
• Account Based Marketing (ABM)
• Culinary Consulting
• Business Development
• Market Penetration