Brand Specialist - Tatcha
Unilever Prestige - UK HUB · London, England, United Kingdom
- On site
- Full-time
- £30,000 / year
- London, England, United Kingdom
Job highlights
- Drive Tatcha brand sales across key retailers.
- Provide exceptional customer service and consultations.
- Execute in-store events and training sessions.
- Maintain merchandising standards and stock availability.
- Achieve ambitious sales targets and build loyalty.
About the role
About Tatcha
Tatcha was founded in 2009 by Vicky Tsai who unexpectedly found herself in Kyoto, where she encountered a culture of harmony, beauty, and well-being that healed her from skin to soul. Every Tatcha formula is crafted at the Tatcha Institute in Tokyo, where leading scientists innovate within tradition: balancing timeless Japanese botanicals with proven clinical ingredients to work with skin, not against it.Main Purpose of Job
We have an exciting opportunity to hire an ambitious, passionate sales driven Brand Specialist to work on Tatcha across multiple retailers (namely focused on Selfridges and Sephora). You will show passion for providing exceptional service and demonstrate excellent product and brand knowledge whilst being self-motivated and able to work as a team player. You will be a role model in delivering the brand customer journey and be able to help train store staff on the unique Tatcha rituals. You will deliver high quality service led customer consultations to maximise sales opportunities and be able to work to ambitious sales targets. The Brand Specialist will also plan and execute in store trainings and events, whilst highlighting stock challenges to your Line Manager and ensure a full sku profile is always available.Main Responsibilities
- Achieving sales targets whilst developing and embedding a premium customer service and build customer loyalty.
- Increase counter/Account productivity to meet a min AUS 2.0 & AVS £65.
- Have a desire to learn fundamental product knowledge including (features, benefits, usage) and application techniques to provide the best results for the customer, convey passion and master brand story telling.
- Traffic stop and share our brand icons.
- Maintain the counter/store quality and merchandising including appearance and cleanliness of counter/display, ensure merchandising is to planogram and completing a stock audit for full stock availability and reporting out of stocks with your line manager and in-store teams.
- Submit daily and weekly reports to your Line Manager.
- Develop positive relationships with department store floor managers and head office.
- Maintain a strong knowledge of skincare and beauty trends.
- Bring new ideas to the business to maximise sales and hit targets.
- Arrange store activity and dual sites (as agreed with line manager) where possible to drive sales and footfall.
- Prepare and execute exciting events in store which result in contribution to sales targets.
- Use technical knowledge and selling skills to influence customers and assist them in choosing the right products to ensure their continued loyalty.
- Proactively identify challenges with a solution driven attitude.
- Ensure high merchandising standards are maintained e.g. planograms adhered to, testers available and clean and in date, POS on shelf, pricing tickets in situ.
- Manage samples effectively when available in store.
Essential Skills
- Proven experience in sales and achieving / exceeding targets.
- Evidence of growing accounts.
- Selling experience in beauty / skincare would be advantageous.
- Strong interpersonal, numeracy and organisational skills.
- Excellent team player.
- Proactive and self-motivated.
- Working hours required to meet peak trade requirements so can involve late shifts and weekends (one weekend off per month).
- Excellent grooming standards.
- Additional language skills would be advantageous.
Equal Opportunities
As an equal opportunities’ employer, Unilever Prestige Hub Brands/Tatcha/Murad//Living Proof/K18 is committed to the equal treatment of all current and prospective employees regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership. We aspire to have a diverse workforce because, in our view, diversity enables better business outcomes. We also believe that a more inclusive workplace, where people of different backgrounds work together, ensures better outcomes for all staff. From application to interview, we place inclusion at the heart of all we do. In particular, we strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join Unilever Prestige Hub Brands/Tatcha/Murad//Living Proof/K18.Key skills/competency
- Sales Target Achievement
- Customer Service Excellence
- Brand Storytelling
- Product Knowledge
- Merchandising Standards
- Retail Event Execution
- Relationship Building
- Sales Growth
- Skincare Trends
- Team Collaboration
Skills & topics
- Brand Specialist
- Sales Representative
- Beauty Sales
- Skincare
- Retail Sales
- Customer Service
- Brand Ambassador
- Luxury Beauty
- Field Sales
- Unilever
How to get hired
- Tailor your resume: Highlight sales achievements, beauty experience, and customer service skills relevant to a Brand Specialist role at Tatcha.
- Showcase your passion: Emphasize your knowledge of skincare, beauty trends, and Tatcha's brand story in your application.
- Demonstrate sales acumen: Prepare examples of how you've met or exceeded sales targets and grown accounts.
- Highlight teamwork: Provide instances where you've collaborated effectively with colleagues and external partners.
- Research Tatcha: Understand their brand values, product philosophy, and target customer to align your application.
Technical preparation
Master Tatcha product features and benefits.,Practice effective skincare consultation techniques.,Learn brand storytelling and key rituals.,Understand merchandising and stock management.
Behavioral questions
Describe a time you exceeded sales targets.,How do you build customer loyalty?,How do you handle challenging customers?,Tell me about a successful in-store event.
Frequently asked questions
- What is the primary focus for a Tatcha Brand Specialist at Unilever Prestige?
- The primary focus is to drive Tatcha brand sales at key retailers like Selfridges and Sephora by providing exceptional customer service, executing in-store events, and training staff on Tatcha rituals and products.
- What are the key performance indicators for a Tatcha Brand Specialist?
- Key performance indicators include achieving ambitious sales targets, increasing counter productivity, building customer loyalty, and maintaining high merchandising standards.
- Does this Tatcha Brand Specialist role require specific beauty or skincare experience?
- While selling experience in beauty/skincare is advantageous, the role emphasizes strong sales skills, a desire to learn product knowledge, and excellent customer service. Passion for the beauty industry is key.
- What are the working hours for the Tatcha Brand Specialist position?
- The role requires flexibility to meet peak trade demands, which may include late shifts and weekends. Typically, one weekend off per month is provided.
- How important is merchandising for this Tatcha Brand Specialist role?
- Maintaining high merchandising standards is crucial. This includes ensuring the counter/display is clean, well-presented, adheres to planograms, and has all necessary POS materials and pricing.
- What kind of training can I expect as a Tatcha Brand Specialist?
- You will receive training on Tatcha's fundamental product knowledge, including features, benefits, usage, and application techniques, as well as brand storytelling and rituals to effectively consult with customers.
- What does Unilever Prestige value in a Tatcha Brand Specialist?
- Unilever Prestige values ambitious, passionate, and sales-driven individuals who are team players, self-motivated, and committed to delivering exceptional customer experiences and upholding brand standards.
- How does Tatcha approach product development, and is this relevant for the Brand Specialist?
- Tatcha formulas are crafted at the Tatcha Institute in Tokyo, blending Japanese botanicals with clinical ingredients. Understanding this unique approach will enhance your ability to tell the brand story and educate customers.