Senior Manager, SEO
Underdog
Job Overview
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Job Description
About Underdog
At Underdog, we make sports more fun. Our thesis is simple: build the best products and we’ll build the biggest company in the space, because there’s so much more to be built for sports fans. We’re just over five years in, and we’re one of the fastest-growing sports companies ever, most recently valued at $1.3B. And it’s still the early days. We’ve built and scaled multiple games and products across fantasy sports, sports betting, and prediction markets, all united in one seamless, simple, easy to use, intuitive and fun app. Underdog isn’t for everyone. One of our core values is give a sh*t. The people who win here are the ones who care, push, and perform. If that’s you, come join us. Winning as an Underdog is more fun.
About The Role: Senior Manager, SEO
- Build and own Underdog’s SEO function from the ground up, setting strategy, tooling, processes, and success metrics.
- Define and execute an SEO strategy across technical SEO, GEO and content optimization to drive organic growth.
- Own site architecture, crawlability, indexation, and performance, improving rankings, UX, and site health.
- Partner with product, engineering, design, and marketing to embed SEO into site infrastructure, launches, and redesigns.
- Establish SEO reporting and measurement for a new function; track performance and surface insights.
- Run ongoing technical SEO audits and work with engineering to implement fixes.
- Serve as the SEO subject matter expert, guiding prioritization and educating cross-functional teams.
- Monitor and analyze performance using tools like GSC, Ahrefs, SEMrush, and identify new growth opportunities.
- Stay ahead of algorithm updates, SEO trends, and emerging technologies.
- Lead AI-driven SEO and Generative Engine Optimization (GEO) efforts to improve discovery across AI-powered search experiences.
Who you are
- 8+ years of SEO experience, with deep technical SEO expertise.
- Strong understanding of search algorithms, crawling, indexation, and ranking factors.
- Hands-on with GSC, Ahrefs, SEMrush, Screaming Frog, and similar tools.
- Comfortable working with HTML, CSS, and JavaScript, and partnering closely with engineers.
- Highly analytical, with experience using Looker or Google Data Studio.
- Experienced in mobile-first SEO; international SEO knowledge is a plus.
- Proven ability to lead through influence and drive cross-functional alignment.
Even better if you have
- Experience building or scaling an SEO program in a zero-to-one environment.
What we can offer you
- Unlimited PTO for full-time employees (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
- 16 weeks of fully paid parental leave
- Home office stipend
- A connected virtual-first culture with a highly engaged distributed workforce
- 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents
We're a remote-first company and value in-person connection. That said, we expect everyone to gather 2-3 times per year for team and company offsites, trainings, and more.
Key skills/competency
- SEO Strategy
- Technical SEO
- Content Optimization
- Site Architecture
- Crawlability & Indexation
- GSC & Analytics
- Ahrefs & SEMrush
- Cross-functional Leadership
- AI-driven SEO
- Algorithm Updates
How to Get Hired at Underdog
- Research Underdog's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor. Understand their commitment to making sports fun and their rapid growth as a $1.3B company.
- Tailor your SEO resume: Customize your application to highlight deep technical SEO expertise, experience building programs from scratch, and success in driving organic growth. Emphasize proficiency with GSC, Ahrefs, SEMrush, and web technologies like HTML/CSS/JavaScript.
- Showcase strategic impact: During interviews, articulate your vision for building and scaling an SEO function. Provide concrete examples of how you've defined strategy, executed initiatives, and measured success, focusing on improvements in rankings, UX, and site health.
- Prepare for technical deep-dives: Expect questions on search algorithms, crawlability, indexation, and ranking factors. Be ready to discuss your hands-on experience with technical SEO audits and how you collaborate with engineering teams to implement fixes.
- Demonstrate cross-functional leadership: Highlight your ability to lead through influence, educate teams, and embed SEO best practices across product, engineering, and marketing. Discuss your experience with AI-driven SEO and Generative Engine Optimization (GEO).
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