Senior Manager, SEO

About The Role of Senior Manager, SEO at Underdog

As the Senior Manager, SEO at Underdog, you will build and own the SEO function from the ground up, setting strategy, tooling, processes, and success metrics. This pivotal role involves defining and executing a comprehensive SEO strategy across technical SEO, Generative Engine Optimization (GEO), and content optimization to drive significant organic growth.

You will be responsible for owning site architecture, crawlability, indexation, and overall site performance, with a clear focus on improving rankings, user experience (UX), and site health. Collaboration is key; you will partner with product, engineering, design, and marketing teams to embed SEO considerations into site infrastructure, new product launches, and redesign initiatives.

A critical aspect of this role is establishing robust SEO reporting and measurement for this new function. You will track performance, surface actionable insights, and run ongoing technical SEO audits, working closely with engineering to implement necessary fixes. Serving as the SEO subject matter expert, you will guide prioritization and educate cross-functional teams on best practices. Continuous monitoring and analysis using tools like Google Search Console (GSC), Ahrefs, and SEMrush will be essential to identify new growth opportunities and stay ahead of algorithm updates, SEO trends, and emerging technologies. Additionally, you will lead AI-driven SEO and GEO efforts to improve discovery across AI-powered search experiences.

Who You Are

• 8+ years of dedicated SEO experience, with demonstrated deep technical SEO expertise.
• Strong understanding of search algorithms, crawling, indexation, and ranking factors.
• Hands-on proficiency with essential SEO tools including GSC, Ahrefs, SEMrush, and Screaming Frog.
• Comfortable working directly with HTML, CSS, and JavaScript, and skilled at partnering closely with engineers.
• Highly analytical, with practical experience using data visualization tools like Looker or Google Data Studio.
• Experienced in mobile-first SEO strategies; international SEO knowledge is a valuable plus.
• Proven ability to lead through influence, driving cross-functional alignment and achieving collective goals.

Even Better If You Have

• Experience building or scaling an SEO program in a zero-to-one environment.

What Underdog Can Offer You

• Unlimited Paid Time Off (PTO) for full-time employees, with flexibility outside of the NFL season's initial weeks.
• 16 weeks of fully paid parental leave to support new parents.
• A home office stipend to ensure a comfortable and productive remote work setup.
• A connected virtual-first culture with a highly engaged distributed workforce, fostering strong team bonds.
• 5% 401k match, Flexible Spending Account (FSA), and company-paid health, dental, and vision plan options for employees and their dependents.

Key skills/competency

• SEO Strategy
• Technical SEO
• Content Optimization
• Site Architecture
• Crawlability
• Indexation
• Performance Monitoring
• AI-driven SEO
• Generative Engine Optimization (GEO)
• Cross-functional Collaboration