Content Marketing Manager @ Unbounce
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Job Details
About Unbounce
We’re a results-focused, customer-obsessed company passionate about empowering digital marketers with intuitive landing page builders and AI-powered features. In 2024, Unbounce merged with Insightly, creating a unified brand and opening exciting opportunities to shape product strategy.
About the Role
The Content Marketing Manager, reporting to the Senior Manager, Content Marketing, will own distribution strategies and craft conversion-driven copy across social, email, paid media, and landing pages. You will also optimize for AI search and build scalable processes to stay ahead of industry shifts, contributing to various content projects in a lean team environment.
What You'll Be Doing
- Copywriting & Content Distribution: Manage social content calendars, draft copy, create visuals, and secure approvals.
- Write conversion-focused copy for social, email, paid media, landing pages, and websites.
- Develop and implement campaign distribution plans in line with overall goals.
- Content & Process Optimization: Analyze performance data to refine copy, support SEO/GEO blog updates, and improve workflows.
- Collaboration & Content Planning: Repurpose content and partner with stakeholders for broader marketing initiatives.
A Little About You
You bring 5+ years of B2B SaaS marketing, content creation, or copywriting experience with a portfolio demonstrating clear, engaging copy. A bachelor’s degree in Marketing or a related field, strategic mindset, and proficiency in tools such as Asana, Figma, Wordpress, and Sprout Social are essential. You are also curious about AI in content marketing and data-driven in your approach.
What’s in it for You
- Salary: $80,000 - $90,000 CAD
- Flexible Time Off and a Remote First Team with flexible hours.
- Health and Wellness benefits including Health Insurance and Virtual Yoga Classes.
- Growth opportunities with RRSP, Pension Contributions, and Professional Development Budget.
- Inclusive and respectful company culture with a focus on individuality.
Important Communication Note
All communications regarding this role will be through official Unbounce email domains. Please verify the spelling of email addresses when contacted.
Key skills/competency
- Content Marketing
- Copywriting
- Content Distribution
- SEO
- Analytics
- AI Search
- Project Management
- Collaboration
- Social Media
- Digital Marketing
How to Get Hired at Unbounce
🎯 Tips for Getting Hired
- Customize your resume: Highlight relevant SaaS and marketing experiences.
- Showcase measurable results: Include copywriting and distribution successes.
- Research Unbounce culture: Understand their merger and brand evolution.
- Prepare for data questions: Demonstrate analysis and optimization skills.