Chief Digital Officer

Job Summary

UFCU is seeking a transformative Chief Digital Officer to architect and drive digital member experiences, product excellence, roadmap, and platform modernization. This senior leader will guide enterprise-wide digital strategy, Agile delivery, and performance across online banking, mobile, contact center, payments, onboarding, and personalized commerce. The role owns digital growth OKRs, KPI-driven product outcomes, and stakeholder alignment.

About UFCU

Founded in 1936, UFCU serves members throughout Texas and beyond. We are dedicated to empowering our Members to achieve financial success and build brighter futures. Our values guide us in being Purposefully Member-Obsessed, Reimagining Possibilities, and demonstrating Performance Excellence Rooted in Unwavering Integrity.

Essential Functions

Digital Strategy & Platform Leadership

• Define and scale UFCU’s digital platform strategy and roadmap, modernizing core digital and contact center channels.
• Lead the end-to-end digital product lifecycle, from vision and discovery to execution and iteration.
• Drive delivery autonomy, cross-platform reusability, and a product-first architecture aligned with business outcomes.

Performance-Driven OKRs & KPIs

• Own and report on digital adoption, self-service, user growth, transaction volume, platform performance, and financial outcomes.
• Track digital engagement, satisfaction, churn reduction, and delivery metrics like velocity and time-to-market.

Enterprise Agile & Product Leadership

• Lead Product Owners, Business Analysts, and Agile teams in a unified delivery model.
• Scale Agile frameworks (e.g., SAFe) and embed Agile tooling into the organization.
• Coach leaders and teams on advanced practices like Continuous Discovery and Lean Product Delivery.

Digital Growth, Personalization & Member Engagement

• Drive digital acquisition and first-usage through optimized onboarding, AI-driven personalization, and omnichannel strategies.
• Lead member lifecycle product initiatives including digital payments, card services, and cross-sell.
• Conduct competitive benchmarking and market trend analysis for feature innovation.

Platform Modernization & Emerging Technologies

• Collaborate with CTO and Technology teams to modernize digital infrastructure, APIs, microservices, and cloud-native platforms.
• Oversee integration with core banking, authentication, fraud, data services, and fintech ecosystems.
• Lead pilots for emerging technologies such as AI/ML, open banking, and digital identity.

Executive Influence & Stakeholder Management

• Serve as a digital thought leader and trusted advisor to executive teams, the Board, and external partners.
• Communicate digital progress, risks, and value through enterprise reporting and executive forums.
• Negotiate strategically with fintech, vendor, and partner organizations.

Education & Experience

• Bachelor’s degree required; Master’s/MBA preferred.
• 10+ years of progressive leadership in digital strategy, product management, or digital transformation.
• Minimum of 15 years of experience in technology, digital delivery, or relevant experience.
• Experience in a Head of Digital role driving enterprise-grade digital transformation and platform modernization.
• Must be bondable.

Technical & Domain Expertise

• Proficiency in Agile at scale (SAFe), product management, Lean methodologies, and digital UX/CX/MX best practices.
• Experience with digital platform technologies: APIs, microservices, headless architecture, cloud-native hosting, and mobile-first applications.
• Knowledge of payments ecosystems, tokenization, digital onboarding, and authentication technologies.
• Strong product analytics competency: experimentation, AI & A/B testing, dashboards, KPI tracking.

Key skills/competency

• Digital Strategy
• Platform Modernization
• Agile Delivery
• Product Management
• Digital Transformation
• Member Experience
• API Architecture
• Emerging Technologies
• Stakeholder Management
• Executive Leadership