Digital Media & Technology Lead

About The Team

Our team supports brand marketing globally, architecting innovative strategies and leading high-impact activations across our paid digital channels. Our strategic vision is built on a foundation of data-driven testing, allowing us to refine our marketing portfolio for both long-term brand building and immediate acquisition goals. We are looking for an individual who can translate high-level strategy into flawless execution-someone with a sharp analytical mind, a forward-thinking outlook, and the project management skills to lead complex initiatives.

About The Role

This is a unique and exciting opportunity to help shape Uber's global digital media strategy.

You will help identify and test leading digital technologies to help deliver best in class campaign performance. The role will manage our partnerships with key ad technology vendors and our media agency's technology team. You will also work closely with our main media owner partners to maximise their targeting capabilities and constantly test new ad products.

What You'll Do

• You will help lead the media technology and data strategy for Uber Brand marketing globally
• Evaluate and execute the effective use of Marketing AI technologies
• Establish digital media best practices and governance with our agency and publishing partners
• Manage our external media agency technology team to deliver best-in-class media targeting, optimization and reporting
• Ensure all of our media and marketing targeting approaches are fully privacy-compliant
• Develop deep ad technology partnerships to ensure Uber has access to best-in-class targeting and media reporting capabilities
• Partner with regional marketing teams to deliver meaningful impact in local campaigns through advanced targeting and personalization at scale
• Constantly test new targeting techniques and media technology features
• Act as a trusted partner and in-house subject matter expert on data, targeting and marketing AI to the broader organization, providing thought leadership and a clear vision for media technology
• Partner with Uber's in-house Data Science team to create a robust media technology testing roadmap

Basic Qualifications

• 10+ years of media technology experience at an agency, consultancy or brand
• Bachelors Degree in an aligning field

Preferred Qualifications

• Extensive understanding of all major digital advertising platforms (Social, Programmatic, Search, Ad Serving etc)
• Technical knowledge of data clean rooms and their use within marketing
• Experience of international markets is a bonus
• Strong knowledge of consumer privacy and data compliance regulations
• A track record of designing robust marketing tests and experiments
• Experience with media measurement and reporting methodologies, including geo-holdouts, brand lift studies, attention and engagement metrics
• Deep understanding of audience segmentation, data strategy, and AI model training for marketing purposes.
• Experience in using first and third-party data sources to enhance large-scale marketing campaigns
• History of producing high-quality work in a fast-paced environment
• The ability to manage and prioritise a large number of requests and projects at once
• Effectively collaborate with team members at all levels in a global matrixed organization
• Strong communication skills, with the ability to deliver technical information to senior stakeholders in an easy-to-understand manner
• A strong bias toward action with a solution-driven mindset

Key skills/competency

• Media Technology
• Digital Advertising Platforms
• Marketing AI
• Data Strategy
• Privacy Compliance
• Programmatic Advertising
• Ad Serving
• Audience Segmentation
• Campaign Optimization
• Vendor Management